Great Reasons to Use Postcards for Marketing in the Digital Age
Why Postcards Are The Best Way To 1:1 Cross Media Market
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Variable data postcards are vibrant, colorful and lifestyle driven pieces with targeted art, copy, and messaging. Consider the “Mail Moment.”
According to the United States Postal Service, the average consumer is exposed to approximately 5980 marketing messages daily. On average, they notice 52 and pay mind to only 4. So how does your message become one of the 4? There is a daily “Mail Moment” in virtually every household and business in the United States. A staggering 98% of people check mail daily and 77% at the first opportunity. No other marketing channel even comes close. The sorting process takes just a split second per piece and has 3 results; bills, read, and junk.
Variable data pieces that speak directly to the prospect with personalized information have the best chance of surviving the sorting process and being one of the .00067% marketing messages that are noted.
Why Postcards over other types of cross media marketing?
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VDP Direct Mail Personal Postcards are easy to produce and cost effective
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Advertise to your customers and not your competitors
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Postcards are private interactions with your prospects
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Prospects are 4 to 7 times more likely to visit your website and buy if they have received a direct marketing piece
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postcard marketing is effective in promoting your business online. It easier to read the message on the postcard so most likely your prospects will notice the website link printed on it.
Posted by: marketing postcard | December 17, 2009 at 09:04 PM
Postcards are good advertising tools. It always help my company.
Posted by: Nursing PJs | April 29, 2010 at 02:38 AM