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6 posts from April 2010

Using Purls with Email - 2010 VDP Web Webinar Series

April 27, 2010
Posted by JFM Concepts at 10:46 AM

Using Purls with Email

Tuesday, May 10th at 1:00pm EST, Presented by VDP Web®

Discover the best tips and techniques for combining personalized URLs with email marketing. See how both HP and United Health Care market cross channel to both build brand and generate leads. Join JFM, GAP Marketing, and Sexton Printing in this critical session on marketing communications effectiveness.

To register, please visit   http://pande.vdpconcepts.com

Who will benefit from this session?
• Commercial printer management teams
• Agency management teams
• Agency account executives
• Printer sales teams
• Fulfillment and Operations personnel
• In house marketing teams
• MSP consultants and advisors

This session will explore:
• Development of email marketing lists
• CAN SPAM consideration
• Brand protection from rented “opt-in” lists
• Sales challenges in variable data cross media, including email as part of the project
• Practical fulfillment lessons learned

This informal discussion will feature real life samples and Q & A with experienced industry executives.

George Culbertson: Principal, GAP Marketing Group  
GAP helps clients evolve into highly efficient, differentiated and valued companies by taking marketing effectiveness to the next level. We understand your challenges and how to solve them using leading edge practices.
gapmarketinggroup.com

James Michelson: Principal, JFM Concepts
JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improving return on investment (ROI).
jfmconcepts.com

Jeff Stoks: Vice President of IT, Sexton Printing
For nearly 60 years, Sexton Printing has been dedicated to providing the most advanced print solutions available. The key to our success? A three-tiered focus on Integrity, Service and Innovation. We’re up-to-date with the most advanced technologies in design and print, so your product will never lack for efficiency or style.
sextonprinting.com

Can’t make the date?  This program will also be repeated on: Tuesday, June 17th at 1:00pm EST

PURL Birthday Frivolity with VDP Web

April 23, 2010
Posted by JFM Concepts at 11:16 AM

From the creative minds at Feature Group USA in St. Louis, the following webpage with integrated survey was created using VDP Web to celebrate (or harass, you can decide which) the client’s support team.  Eleanor, the mighty production manger – sword in hand, John the Programming Wizard, Josh the sales fairy, and Jim – well, enough said, are lauded by the client Frog Queen on occasion of Jim’s 40th Birthday.

 

http://hero.myfeatureve.com/jimsbirthday

 

Although a fun piece, Alyson Kendall from Feature Group shows how a personalized landing page can capture attention and reinforce brand loyalty without a sales pitch or even a call to action.  You may not wish to call your client a Birthday Princess, but the idea is a powerful one.

 

Thank you Alyson!

Infogroup are Spammers?

April 21, 2010
Posted by JFM Concepts at 8:35 AM


Suddenly, we are getting spam emails for everything from local concerts and feminine products (and not the iPad kind) from Infogroup to an email that has never been used as a contact email address for anything and could only have been lifted from the web. There is no way possible this email was ever opted in to any list, even with some sneaky phone call or small print in a free offer.

 

As a marketer, we would never give permission for our sales contact email to be added to any list by telephone or any other means.  We know what to look for.  Infogroup certainly looks to be spamming like crazy.

 

I expect that they feel that any fine ever levied by the government will be less than the profit they could make by breaking any applicable laws.

 

As a professional marketing service, we find this behavior to be damaging to the entire community and completely inappropriate.  Here is a snippet from the latest email for consumer goods sent to a business address...

 

InfogroupSpamFooter


 

Cross Media Marketing 2010 Whitepaper - Completely Revised

April 19, 2010
Posted by JFM Concepts at 2:51 PM

JFM Concepts is proud to announce the release of a new edition of the popular Cross Media Marketing Whitepaper, completely revised for 2010, covering the major issues that marketers and need to consider when creating cross channel campaigns.

The shift in marketing budgets from traditional to new media continues at a rapid pace and shows no signs of slowing down.  Cross Media Marketing 2010 explores the key issue that marketers face when developing cross channel campaigns that need to involve both social and traditional media channels.

To download, please visit: http://wp.vdpconcepts.com/

It is both practical and cost effective for firms of any size to conduct sophisticated 1:1 cross media marketing applications featuring highly personalized and relevant content.  The content can be delivered across any media including direct mail, email, web pages, and even from static advertising.  These campaigns can be executed without the acquisition of new marketing skill and trained employees, the purchase of new software and licenses, or the addition of expensive hardware.  By implementing an automated lead generation system, a large universe of prospects can be narrowed to a list of warm leads which can dramatically improves response rates and Return on Investment (ROI).  The entire campaign can be tracked with detailed reporting that is available 24/7 and can include all facets of the campaign.

Learn how the experts are conducting robust cross channel marketing campaigns and leveraging Twitter, Facebook, LinkedIn and others to gather customer information, start a two conversation, generate leads, and create measureable ROI from these channels for both clients and themselves. Discover how tinyurls, landing pages, and easy opt-ins can provide Marketing Service Providers passive revenue and even put ink on paper.

In this paper:

- Discover the best tips and techniques for combining personalized URLs with email marketing
- Explore QR Codes and other hot marketing trends
- Analyze the 2010 Cross Media Marketing Outlook for both marketing service providers and internal marketers

To download, please visit: http://wp.vdpconcepts.com/

2010 Webinar Series – "Everything Cross Media Marketing"

April 12, 2010
Posted by JFM Concepts at 5:54 AM

New marketing channels and strategies are hard to stay abreast of. Keep ahead of the curve (and your clients or boss!) by attending this series of free webinars presented by JFM Concepts, makers of the VDP Web Cross Media Platform.

Using Purls with Email

Discover the best tips and techniques for combining personalized URLs with email marketing. See how HP and United Health Care market cross channel to both build brand and generate leads. Join both JFM, GAP Marketing, and a leading commercial printer in this critical session on marketing communications effectiveness. Register

Tuesday, May 10th at 1:00pm EST
Tuesday, June 17th at 1:00pm EST

QR Codes & other Hot Items

Explore QR Codes and other hot marketing trends. Discover how savvy marketers are catching the attention of prospects on the web, in print, and over the airwaves. Register

Tuesday, May 13th at 1:00pm EST
Tuesday, June 15th at 1:00pm EST

Effective Landing Page Design

Join JFM Concept’s award winning design team to learn the tricks of the trade for effective landing page design for both web and mobile applications. Register  

Tuesday, August 10th at 1:00pm EST
Tuesday, September 16th at 1:00pm EST

Linking Social and Cross Media Marketing

Learn how the experts are conducting robust cross channel marketing campaigns and leveraging Twitter, Facebook, LinkedIn and others to gather customer information, start a two conversation, generate leads, and create measureable ROI from these channels for both clients and themselves. Discover how tinyurls, landing pages, and easy opt-ins can provide Marketing Service Providers passive revenue and even put ink on paper. Register

Tuesday, August 12th at 1:00pm EST
Tuesday, September 14th at 1:00pm EST

Cross Media Holiday Marketing

Join JFM Concepts and two of its Enterprise clients to discover how Holiday cross media marketing can provide sales leads and good will even without an offer or sales call to action. Learn how cross channel communications with mail, email, social media, and landing pages can turn an expense into a revenue generating activity. Your customrs, clients, and prospects will love it! Register

Tuesday, November 2th at 1:00pm EST
Tuesday, November 4th at 1:00pm EST

2011 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2010 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Learn about lessons learned in 2010, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2011. Register

Tuesday, December 9th at 1:00pm EST
Tuesday, December 14
th at 1:00pm EST
Tuesday, January 11
th at 1:00pm EST
Tuesday, January 13th at 1:00pm EST

Fulfilling the Promise of Web to Print

April 08, 2010
Posted by JFM Concepts at 4:15 PM

Executive Summary

To finally fulfill the promise of web-to-print storefronts marketers need to eliminate the need for end users to log into a portal, upload data, and place orders. The design must be for use by organizations comprised of multi-branch locations or franchises where quick set up and deployment of multi-version campaigns is critical. The systemmust be built to allow one central marketer the ability to create unlimited content and reporting with only one set up. Creating 500 campaigns must become the production time of one.

Background

Web to print is a tantalizing proposition to marketing service providers. It promises a steady cash flow from a single sales process where a site is set up and customers simply log on to requisition collaterals and the orders roll in automatically. A representative, branch, location or division can log in and order. They could even purchase or upload a marketing list and execute direct mail campaigns that are pre-approved by headquarters. Sounds great. In reality, this almost never happens.

The Challenge

The reality of many web to print installations leaves a majority of the potential print and cross media business on the table. Specifically:

  • The majority of end users are too busy running their businesses to dedicate time to marketing
  • The available pool of labor fell more than five percent last quarter alone according to the U.S. Department of Labor
  • End users cannot and will not learn new technologies
  • Only 1 in 5 branches, locations, or representatives will use a web to print system at all and only 1 in 10 will use it regularly
  • Headquarters marketers also face the same time and labor issues that face the field users and they can not execute campaigns for individual locations or representatives

The Solution

VDP Web Franchise provides the ability for one individual to create and launch campaigns for hundreds of locations and thousands of individual representatives in an automated way for all direct marketing on a variety of channels.

This capability is designed to provide centralized marketing operations the ability to:

  • Send marketing communications (marcom) for branches or franchises that do not have the time, ability, bandwidth or desire to log into web to print solutions and send materials for themselves
  • Augment branch and franchise efforts with additional centralized support
  • Provide central marketing operations a fast and efficient means of launching highly personalized campaigns segmented for both location and specific recipient
  • Dramatically reduce the difficulty and cost of production
  • Maintain centralized brand and message control while still personalizing the content

Features

The VDP Web Franchise utility has all of the functionality of the VDP Web software as a service platform, but adds the following capabilities.

  • Leverages web to print design templates for use by centralized marketing operations for easily fulfill at the branch, franchise, or individual location level
  • Creates hundreds of individual landing pages and campaigns for unlimited branches and recipients by using a basic database business logic (such as an excel spreadsheet)
  • Delivers independent content and reporting with only one setup required – run 1000 independent campaigns to unlimited recipients as if they were one campaign

For more information on VDP Web Franchise, please click here.

Free PURL Trial Marketing Software

About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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