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VDP Web and James Michelson in new PODi Webinar

November 11, 2010
Posted by JFM Concepts at 12:04 PM

VDP Web® is proud to announce a new webinar from PODi featuring James Michelson from JFM Concepts, “Cross-Media Strategy: Keeping More of Your Customer’s Marketing Budget” on November 16th at 12:00 pm EST.

Originally scheduled for last month, this extremely popular topic should be on your calendar for November! How does print fit into your customer’s total marketing strategy and how can you increase your share of their marketing spend? Find out how to tap into your client’s marketing budget by generating more leads for them and creating activity that puts more ink on paper.

With case studies for Harrah’s, Indianapolis Motor Speedway, & CyberChrome, James will present a practical guide to using cross media applications (SMS text, email, unique 800#’s, static web pages, & Personalized URLs) that do both.

Also see James at the 2011 PODi AppForum January 31st until February 2nd in Las Vegas, NV.

Key Takeaways include: How to get a larger share of marketing spend; The top 5 tactics printers can use to deliver both new leads and more print; and, where direct mail fits into the marketing mix.  Marketing Service Providers – owners, upper management, sales & marketing pros should attend.

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