2011 promises to bring continuing change at a pace that shows no sign of slowing. The economic and political landscape continues to be remade and uncertainty abounds. Political considerations include corporate and personal tax insecurity, “Do Not Track” legislation on the web and a floundering Postal Service struggling with relevancy. A new Congress suddenly bent with the most populist agenda in recent memory is about to convene. How will marketers react?
Here is how we see the coming year. There will be continuing pressure on justifying the value of print and traditional media channels while at the same time a vague call for change and more social media. The trend for firms of all sizes to hoard cash and maintain a war chest for contingencies will continue while the tax and inflationary issues sort themselves out. At the same time, industry consolidation will increase as investors pressure firms to show growth despite the environment and that war chest of cash starts burning holes in pockets.
VDP Web will continue to focus on the providing the best platform to handle any direction the market takes. Whatever the next big thing is, regardless of what it is, VDP Web is built on a unique provider model to adapt. In 2010 the buzz was all about QR Codes and if I knew what the 2011 and 2012 buzz would be I would be sitting on a beach in Maui rather than contemplating the first winter snow.
The entire team at JFM is looking forward to working with you, your teams, your clients and your stakeholders in 2011 and beyond.
Best Wishes – James Michelson