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5 posts from December 2010

Cross Media Audit - Brought to you by VDP Web

December 30, 2010
Posted by Joshua Driver at 10:57 AM

Learn right from the experts. Increase your revenue.

Start the new year off right with a cross media audit from the experts at JFM Concepts, makers of the industry leading VDP Web integrated marketing platform. The audit is a critical planning and operational tool for small to medium sized businesses or business units of large firms. Without support from other departments, including IT, marketers can discover how their current efforts are part of the overall cross media marketing mix and how those channels can work better together to expand reach without increasing budget.

To discuss the options available, please call Josh at 800-735-2578 or submit the opt in form on http://www.audit.vdpconcepts.com for more information

There is no such thing as an internet “free lunch”

December 18, 2010
Posted by JFM Concepts at 8:07 AM

The Obama Administration has recently called for a web privacy “Bill of Rights” to prevent firms from collecting personal data for the purpose of selling that data to marketers.  The Wall Street Journal reported in a multipage article today the many iPhone and Android applications, especially some of the most popular, routinely provide personally identifiable demographic information to third party advertising services including location, age, gender, sexual orientation and the like. 

In order to provide this information to advertisers, businesses and consumers must first provide the information online by use of software, often provided for free.  It is unreasonable and naïve to expect that Google provides its analytics package for free for the sole benefit of the business user.  Google is  using the information they collect to build their own business.  In the same way, firms that provide free applications for the mobile market use the data they collect to generate revenue.

Any attempt to regulate the internet domestically will undoubtedly only drive content and application providers offshore.  It is dangerous and unwise to let government decide who can collect and share what information and this type of content control can be abused far more insidiously by government than by private enterprise.  I would never share any of my firm’s website data by utilizing free analytics tools, but it should be my choice to do so.  Caveat emptor. Both businesses and consumers need to be vigilant and take reasonable precautions in their use of web sites.  There is no free lunch.

From the Corner Office – “What’s coming for 2011 & VDP Web?”

December 08, 2010
Posted by JFM Concepts at 8:41 AM

2011 promises to bring continuing change at a pace that shows no sign of slowing.  The economic and political landscape continues to be remade and uncertainty abounds.  Political considerations include corporate and personal tax insecurity, “Do Not Track” legislation on the web and a floundering Postal Service struggling with relevancy. A new Congress suddenly bent with the most populist agenda in recent memory is about to convene.  How will marketers react?

Here is how we see the coming year.  There will be continuing pressure on justifying the value of print and traditional media channels while at the same time a vague call for change and more social media.  The trend for firms of all sizes to hoard cash and maintain a war chest for contingencies will continue while the tax and inflationary issues sort themselves out.  At the same time, industry consolidation will increase as investors pressure firms to show growth despite the environment and that war chest of cash starts burning holes in pockets.

VDP Web will continue to focus on the providing the best platform to handle any direction the market takes.  Whatever the next big thing is, regardless of what it is, VDP Web is built on a unique provider model to adapt.  In 2010 the buzz was all about QR Codes and if I knew what the 2011 and 2012 buzz would be I would be sitting on a beach in Maui rather than contemplating the first winter snow. 

Our basic principles remain unaltered.  VDP Web will add features that provide value and ease of use across multiple channels.  We have added powerful and elegantly simple tools for the inline production of QR Codes, JQuery and JavaScript for powerful  variable pages and “if-then” functionality, and much more.  Whatever comes, we’re ready.

The entire team at JFM is looking forward to working with you, your teams, your clients and your stakeholders in 2011 and beyond.

Best Wishes – James Michelson

From the DMNews . . FTC Imposes 'Do-Not-Track'!

December 01, 2010
Posted by Joshua Driver at 4:00 PM

News! FTC Imposes 'Do-Not-Track' proposal on marketers. The Federal Trade Commission (FTC) issued a report today calling for the implementation of a universal "Do-Not-Track" option that would allow consumers to opt out of all online behavioral targeted advertising. JFM Concepts & VDP Web has been prepared for this and we believe that it won't effect our platform in any way. Questions? Call 800.735.2578.

VDP Web & Social Media – JavaScript and JQuery

Posted by JFM Concepts at 8:39 AM

By Eleanor Heins

The marketer’s challenge is to be able to distribute information across multiple channels as widely as possible with minimal effort.  A natural next step would be the ability to add social media functionality to landing pages.  We now offer the ability to “like” and “publish” landing pages and “retweet” the link for your friends to receive the offer. 

This can potentially expand your distribution methods many times over.   Allowing people to send an offer through their own channels will cost less for you, and grow your list exponentially with no direct effort on your part.

For a sample of this in action, look for this ability on our holiday mailing, coming soon.  Not on the mail list?  Click here.

How is it done?  JavaScript, JQuery and HTML

I’ve heard of Javascript. What is it again?
Definition: JavaScript and is an object oriented scripting language that emphasizes interaction between JavaScript and HTML. It simplifies the creation of animations, communications to server requests, document transversing and event handling. JQuery is the most popular JavaScript library used.

Great. What does that mean?
Implementing JavaScript/JQuery takes a rudimentary knowledge of html and a few conditional statements, such as “if-then” statements. This method allows users to create conditional questions and display variable content with the same functionality used to make a slick accordion menu or an image slideshow. With Javascript/JQuery, it is very easy to show/hide different sets of content based on information in the data file. In this manner one can custom tailor the content on the landing page for each prospect by changing text, images, movies, and even surveys. The options are endless.

Why not just use a form to create the conditions?
VDP Web decided to open our platform up to Javascript/JQuery because it gives us a single solution for nearly limitless functions. Conditional questions, variable content, animations and visual effects are all possible, keeping the control of scope in our clients hands. Complicated rules based forms can be limited in scope and can require quite a bit of extra training for an end result that is centered around a single function and does not make use of anyone’s existing skill set. We also knew that a large portion of our clients already had staff in house that either knew enough JavaScript to work with the system or were in the position to learn. JavaScript and its many reference libraries such as JQuery are either already known – or really, really easily learned – by pretty much every web designer out there. 

It was time to put the creativity back into the functionality instead of relying on a form that tells you what you can and can’t do with your landing page.

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JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

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