VDP Web® is proud to announce a new session at the 2011 PODi AppFoprum featuring James Michelson from JFM Concepts. James Michelson’s presentation will feature successful cross channel marketing campaigns that were launched on tight client budgets from industry leading commercial printers. These campaigns incorporate direct mail, email, and other channels for events, lead generation, and direct sales. Additionally, coordination with social media and other direct sales efforts will be included as part of the overall marketing strategy.
Key Takeaways include practical ways to ease clients into cross-media by leveraging their existing efforts, how to design effective cross-media campaigns using all the latest channels, how adding tracking and accountability to your programs can make all the difference, and the value of 'closing the loop' on real world integrated campaigns.