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3 posts from February 2011

"Prepare your Mercedes-Benz for winter travel" ?

February 22, 2011
Posted by JFM Concepts at 7:44 AM

I had begun to believe, after a few less than completely tragic emails, that Mercedes-Benz had finally started to get their act together when it came to direct marketing.  It appears that this is not the case.  An email entitled “Prepare your Mercedes-Benz for winter travel” arrived last night.

MB_Prep 

It is late February, Mardi Gras preps are in full swing, the sun is shining, its 65 degrees, and the first bulbs are sprouting.  It may still be winter in the far North, but even in Indianapolis, Chicago, and International Falls it is far too late in the season to prepare for anything.  Winter is here and almost gone.  In fact, in most parts of the country, people are knee deep into spring.  Even Punxsutawney Phil is calling for an early end to the cold.

So why on earth would anyone send an email that encourages drivers to “prepare” for winter?  This pitch may have been ok in November or December, but it is downright lame at the end of February.  If I were under pressure to shill snow tires in the spring, I may have tried a better subject line.  “It not too late to be worried about more winter weather” or “End of season snow tire precautions” would be a little less ridiculous.  Every touch that direct marketers make needs to be relevant and timely.  This solicitation was neither.  There was also a pitch for a “genuine plug & play entertainment solution” that is buried deep in the content that had very little do with the rest of the message.

On a positive note, Mercedes-Benz did include a link to two of the four offers presented in the email.  In this regard they only failed by half, a marked improvement.  If you make an offer, make sure there is a way to take the next step.  Don’t make customers search the web for the ability to buy.  They most likely will not.

VDP Web at 2011 PSDA CEO Summit

February 14, 2011
Posted by JFM Concepts at 10:48 AM

James Michelson recently returned from a highly successful session at the 2011 PSDA CEO Summit held at the Ritz Carleton in New Orleans.  Two groups of print and marketing service providers joined VDP Web in the strategic analysis of selling and developing cross media marketing campaigns from the simple to the complex.  The session, which also featured VDP Web partner Printco, then reviewed a detailed case study for River Valley Bank.

The audience included presidents and chief executive officers of marketing and print service providers.  The Print Services Distribution Association produced the event.

A copy of the presentation can be requested at http://www.vdpweb.com/Contact.aspx

About Printco:
Printco Incorporated is a 50 year old family owned business, that provides a variety of printing and marketing services through a network of independent distributors nationwide. Printco currently provides a full line of offset and digital print services, with support services including; graphic and design services, complete mailing services, variable printing and 1:1 marketing design and fulfillment, with web portal catalog solutions.

New Cross Media Book from Schooner Press

February 08, 2011
Posted by JFM Concepts at 10:41 AM

Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.

Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels.  Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914

“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler

About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.

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About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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