As summer finally comes to the Northern Hemisphere and those of us who live in cold weather much of the year to get out to bask in the sun, it is time for marketers to consider the opportunities that this presents to shake up our mix and capture more leads. As parks, trails, and events gather the attention of consumers and business prospects, consider using mobile techniques to create interest and sales. Experiential events where any kind signage or handouts are used can drive web traffic and capture more leads in these three ways.
1. QR Codes
Smart devices from Apple, Blackberry, Motorola and other manufacturers dominate new cell phone sales. Tablets with cameras and web access are also flying off the shelves. This equipment comes loaded with a camera and allows instant access to web content from virtually anywhere. Easy to design mobile landing pages can be created to serve relevant content and gather opt-ins without the need to create an "app." Virtually any internet enabled phone will allow the site to generate business.
2. SMS Text
Virtually every phone sold worldwide has basic SMS text capabilities. Add a "text to win" campaign on any marketing materials produced from signs, handouts, ticket stubs, and even on the Jumbotron. Consider offering a prize you can't buy on E-bay or at Best Buy. A powerful example is the signed ball or jersey of the game MVP. If a firm has paid for the advertising space already, this is a small incremental cost.
3. Public Address
If a firm has paid to sponsor an event, not only can the signage be used to drive traffic and capture leads, so can the PA system. From the little league park to Yankee Stadium, marketers can use the SMS Text technique above to capture leads and generate buzz. When was the last time you personally internationally went somewhere without your cell phone?
Just because the focus of events has moved outdoors, marketers do not need to be left inside. These techniques can apply to any activity, even those focused on B2B clients and prospects. From golf tournaments and major league baseball sponsored by insurance companies to softball leagues or local festivals sponsored by the neighborhood bar and grill, these response mechanisms will generate an opt-in list of warm leads.