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3 posts from August 2011

2011 Connections Presentation

August 31, 2011
Posted by JFM Concepts at 9:38 AM

JFM Concepts, the makers of VDP Web, is proud to announce that principal and founder James Michelson will be speaking at the Exact Target 2011 Connections conference in Indianapolis.  The session is titled “Email + Direct Mail: Response Rates on Steroids?”  Reports of "direct mail deaths" have been greatly exaggerated.  In fact, when used in combination with email, direct mail can lift response to new heights.

Connections 2011 is the world’s largest interactive marketing conference with more than 3,000 global marketers attending the three-day event Sept. 13-15. Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

If you cannot make the event, please contact us to obtain a copy.

Cover sheet 

To obtain a copy, contact us!

 

Offer cross media to sell more print

August 24, 2011
Posted by JFM Concepts at 4:11 PM

According to InfoTrends, “PSPs offering cross-media marketing services report a 13.7 % increase in digital print volume” from their report titled The Evolution of the Cross-Media Marketing Service Provider. Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes.”

In order to make this possible, the report suggests that “There is a strong need for education across the board. Vendors must provide educational programs and tools for customers at various levels aimed at the business and operational sides of an organization.”

Business-growth-chart 

Cross Media Marketing 101 Book Video

August 10, 2011
Posted by JFM Concepts at 9:49 AM

 

Order now at: https://www.createspace.com/3537914 or amazon.com!

Free PURL Trial Marketing Software

About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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