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VDP Web and Zodiac Pools Systems at PODi AppForum 2012

January 05, 2012
Posted by JFM Concepts at 6:21 AM

Join JFM Concepts and VDP Web for a practical guide to “Generating Leads with a Cross Media Marketing Platform” on Tuesday, January 24th at the Tropicana in Las Vegas, Nevada as part of the 2012 Print on Demand Institutes AppForum.

Zodiac International is a world-class manufacturer of a wide range of recreational products. Zodiac Pool Systems required a cost effective, easy-to-implement marketing platform to improve efficiency, add tracking and increase ROI on its existing marketing mix without adding complexity.

The effort was focused on getting consumers to print out rebate forms and download brochures for more complex products. Learn how Zodiac's marketing team created, implemented, designed, and executed their program. We'll share results and samples.

Key Takeaways:

  • Learn how to leverage multiple marketing channels with minimal effort to generate sales leads
  • Discover how Zodiac increased revenue & efficiency while lowering costs
  • See how one effective manager decreased man hours for fulfillment, limited dependence on other departments, and lowered cost
  • Explore how consolidated tracking improved search, banner ads, direct mail, and email results

As a special offer from VDP Web, use promo code SPK2012DIS to save $100 on every ticket.  See you there!

Can't make the show? Email sales@vdpweb.com for a copy of the presentation or to schedule a one on one discussion.

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Comments

I wonder if part of it is because people doesn't realize how much is available to marketers? Or don't they care about the privacy of this information? Either way, it's something to think about as we try to figure out the rules for similar information on the internet.

I wish I had read about this before hand. I live here! Totally could've made time to drive on over...boo.

This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work !

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JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

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