It shows that even very modest investments in social and cross media marketing can yield results for both brands and individuals. In small and mid-sized firms, the traffic driven by a wide spider web of sources is an effective global salesman who is on the job 24/7.
The creation and maintenance of a social media web presence is time consuming and can be, frankly, a pain. For small cap businesses, it is often the reputation of key employees that drives sales by making the firm easy to find as customers do their initial research or conduct due diligence online.
When it is cost prohibitive to discover where prospects are in the sales cycle, a passive social media strategy can help.