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1 posts from January 2014

Major VDP Web Upgrades Show Huge Client Benefit

January 26, 2014
Posted by John Fager at 11:07 AM

The recent upgrade to our PURL enabled Cross Media Marketing software is helping our reseller clients provide tangible and immediate benefits to their clients.

Rather than splitting our software into two separate platforms as some providers have been forced to do, we’ve been able to keep new innovations under one roof. This means that we don’t have the distraction of supporting and updating separate systems. Likewise, our clients don’t have the headaches of different accounts and pricing models.

We’ve also kept our platform as a true "software as a service," with nothing to install on the desktop. VDP Web works cross-platform with a normal web browser.

In this post, we’ll highlight some of the new features.

A Better White-Label Platform

Our architects have updated the whole system to a modern, clean design that incorporates large, crisp fonts. We’ve eliminated unnecessary content and design elements. The new interface makes a fantastic impression on users and keeps our resellers looking good.

  • Easily upload and white label with your logo
  • Choose a primary and secondary exact color
  • Select between two layout styles
  • Select rounded or square corners
  • Use a vanity domain for client access

View Screenshots of White Labeling

Easy Enterprise Security that You Can Customize

The other guys just don’t have this. Agency and Reseller accounts can choose their default security settings and also choose custom settings for each client. This keeps resellers from frustrating those that don’t need the extra security while accommodating financial, medical and insurance clients with more exacting requirements.

Protect logins from hacking and unauthorized access:

  • Can use traditional, no-hassle email/password login access
  • Optionally activate email confirmations for logins from unknown locations
  • Optionally protect accounts by restricting login access to known company locations
  • White list IP addresses for instant access
  • Dual authentication

Automatic security notifications:

  • Branded, white-labeled and professional security notifications
  • Automatically notify users when an incorrect password is entered
  • Automatically protect accounts after 5 failed login attempts
  • Notify users when a password, security question or account information is changed

Granular control on individual user permissions:

  • Control system access to creative, data and reporting
  • Limit specific users to reporting relevant to their role
  • Limit sales reps to data only from their region
  • Allow managers overview access to see all data and reports

Format PURLs Your Way

Our competitors squawk about whether PURLs with the personalized part in front of the domain name is better than PURLs that come after the domain name. We don’t make you choose. VDP Web let’s you do your PURLs either way. In fact, you can always access a PURL using either method as long as your domain is correctly configured!

Powerful New Content Management Tools

VDP Web is the only system on the market that allows you, the client, to develop and drop in your own custom web and email templates in minutes using standard HTML and CSS.

Three great ways to work with our variable data enabled content:

  • Custom web templates
  • Content Wizards
  • HTML pages

New Web Templates

The power of being able to create web templates that are available to every client account under an agency or reseller cannot be overstated. It allows for tremendous speed and cost reductions in setting up custom designs and launching new clients.

We estimate that this new functionality will cut production costs for our clients by up to 70%.

  • Create your own re-usable templates in minutes with standard HTML and CSS
  • Perfect for franchise marketing
  • Lock down disclaimers, legal language and control assets
  • Keep designs fresh and modern across all accounts by making updates in just one location without overwriting customizations that your clients have made
  • Make your own designs or choose designs from our well-stocked library
    • Responsive designs
    • HTML5 and CSS3 based designs
    • Traditional old school HTML designs

Unlike with other systems, you can allow your clients to unlock templates for full access. You are never "stuck" in a template! This makes the creative like a fully customizable springboard for quickly launching complex sites across hundreds of accounts.

Every agency or reseller account can create templates that are automatically available to all of their clients. Any changes to the template immediately update the design throughout the system, no matter how many client accounts are using it.

Even our Basic accounts have full access to our new web templates!

Rapidly Deploy Complex Content with Content Wizards

We still offer our Content Wizard tool to rapidly deploy sets of complex content with multiple pages, surveys, opt-in forms, images and CSS. The variable sections that require customization appear on the screen for quick editing that can be done by a non-technical user. Click the build button and a multi-page, full featured website with all of the appropriate cross-linking is deployed in seconds.

Always Open, Full HTML and CSS Access

Our founding premise has always been that normal HTML, CSS, and JavaScript should work perfectly in our system. And it does.

Both Content Wizards and Web Templates can be unlocked for full access editing if desired. Choosing from our great library of templates will never hold you back from customizing the design. Simply unlock the template and you have full access to the HTML and CSS.

Enhanced Image & Asset Management

Quickly upload images, CSS, JavaScript and other assets from your desktop editing environment. Edit files online. Upload files from directly inside the HTML editor. Choose between our traditional HTML editor or our new HTML5 oriented editor, or if you’re a hard core coder, turn off the HTML editors and work directly with code. It’s all become so much easier and faster.

Streamlined, Simpler Navigation

We’ve worked hard to cut back on the number of buttons on the page! The new interface separates less used commands to the footer menu, leaving the primary areas as the main focus.

You won’t need any “university” or group message board to figure out our software. No 3-day training or special employees that have been trained in the system.

VDP Web can be figured out in minutes. Our video tutorials are extremely detailed along with simple and clear online documentation. Our phone-based support is immediate and you’ll know the person who answers the phone.

Try VDP Web Anytime

If you’re looking for a better provider, come and see what we have to offer. We’ve always had clear, transparent pricing posted online at www.vdpweb.com/pricing with a no-risk 14 day free trial.

If you’re already offering PURLs and cross media services or if you’re looking to start, we invite you to speak with us!

  • No license fees
  • Month-to-month
  • No long term commitments
  • Transparent pricing
  • Cancel anytime
  • The best support in the industry
Free PURL Trial Marketing Software

About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

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