170 posts categorized "Cross Media Marketing"

James Michelson on PIASC Choose Print Video Segment

March 09, 2012
Posted by JFM Concepts at 9:58 AM

JFM Concepts, the maker of VDP Web, is proud to announce that James Michelson has been featured in a video interview during the PODI AppForum by ChoosePrint.org a project of the Printing Industries Association, Inc. of Southern California (PIASC).   The featured segment is entitled “Print is…A Team Player” and can be seen in its entirety here.

 

More information of the topic can be found in James’s book, Cross Media Marketing 101: The concise guide to surviving in the C-suite published this year by Schooner Press. It is available online at amazon.com and other retailers or at https://www.createspace.com/3537914.

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

VDP Web Announces Cross Media Marketing 101 Webinar

March 07, 2012
Posted by JFM Concepts at 7:04 AM

JFM Concepts, the maker of VDP Web, is proud to announce the Cross Media Marketing 101 for 2012 webinar.  Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

The webinar will be held March 8th at 4:00 eastern Time.  Register at https://webinar1.vdpconcepts.com.

JFM Concepts and VDP Web support Great Lakes Graphics Association in Cross Media Marketing effort

January 09, 2012
Posted by JFM Concepts at 4:54 AM

The marketing technology experts at JFM Concepts are proud to announce they have partnered with the Great Lakes Graphics Association, part of the Print Industries Association of America, to provide cross media marketing services.

JFM Concepts has used its industry leading VDP Web® cross media marketing platform to support the Great Lakes Graphics Association in membership development and retention efforts.  The campaign included a multi-channel distribution effort to current and former association members to conduct a highly complex and detailed survey.  The questions were designed to gather detailed feedback from the membership in order to improve services to boost both relevancy and values in a rapidly changing marketplace.

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Since 1886, the Great Lakes Graphics Association has represented the printing industry and its allied partners.  The GLGA is a professional trade association representing members in Indiana, Illinois and Wisconsin that helps businesses achieve powerful results.  JFM Concepts and VDP Web are proud to assist the Association in developing industry leading cross media marketing tools and systems to accomplish their mission.

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

Special thanks to Steve Anzalone, COO of the Harding Poorman Group for his efforts in this project.

 

VDP Web and Zodiac Pools Systems at PODi AppForum 2012

January 05, 2012
Posted by JFM Concepts at 6:21 AM

Join JFM Concepts and VDP Web for a practical guide to “Generating Leads with a Cross Media Marketing Platform” on Tuesday, January 24th at the Tropicana in Las Vegas, Nevada as part of the 2012 Print on Demand Institutes AppForum.

Zodiac International is a world-class manufacturer of a wide range of recreational products. Zodiac Pool Systems required a cost effective, easy-to-implement marketing platform to improve efficiency, add tracking and increase ROI on its existing marketing mix without adding complexity.

The effort was focused on getting consumers to print out rebate forms and download brochures for more complex products. Learn how Zodiac's marketing team created, implemented, designed, and executed their program. We'll share results and samples.

Key Takeaways:

  • Learn how to leverage multiple marketing channels with minimal effort to generate sales leads
  • Discover how Zodiac increased revenue & efficiency while lowering costs
  • See how one effective manager decreased man hours for fulfillment, limited dependence on other departments, and lowered cost
  • Explore how consolidated tracking improved search, banner ads, direct mail, and email results

As a special offer from VDP Web, use promo code SPK2012DIS to save $100 on every ticket.  See you there!

Can't make the show? Email sales@vdpweb.com for a copy of the presentation or to schedule a one on one discussion.

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2012 Cross Media Marketing Webinar Series

January 03, 2012
Posted by JFM Concepts at 9:15 AM

Join JFM Concepts and VDP Web for the 2012 Webinar Series "Tools for Successful Cross Media Marketing."

In its 5th year, the popular JFM Cross Media Marketing Webinar Series is the industry standard in bleeding edge information and business strategies that can be practically implemented to show immediate results for service providers and practitioners. Discover the best professional training available anywhere, for free, all with no travel required. Register here.

Sessions

2012 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2012 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2011, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2012.

January 17, 2012 1:00 Eastern & January 19, 2012 4:00 Eastern

Cross Media Marketing 101 for 2012

Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

March 6, 2012 1:00 Eastern & March 8, 2012 4:00 Eastern

How To Bid Cross Media & Effective Sales Strategies

Join James Michelson, Principal of VDP Web to discuss effective pricing strategies for cross media. Learn how to up-charge and price jobs without the dreaded "scope creep" and maintain a positive cash flow while showing value to your clients.

May 8, 2012 4:00 Eastern & May 10, 2012 1:00 Eastern

More Effective Self Promo's

Our valued clients have had great success with creating self-promos and marketing cross media services. Check out the do's and dont's with James and learn why self-promotion is the way into your client's budgets.

July 17, 2012 1:00 Eastern & July 19, 2012 4:00 Eastern

Cross Media Holiday Marketing 2012

Now is the time to think seriously about holiday marketing! Join JFM Concepts to discover how holiday cross media marketing can provide sales leads and good will even without an offer or sales call to action. Learn how cross channel communications with mail, email, social media, and landing pages can turn an expense into a revenue generating activity. Your customers, clients, and prospects will love it!

October 2, 2012 1:00 Eastern & October 9, 2012 1:00 Eastern

2013 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2013 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2012, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2013.

December 18, 2012 1:00 Eastern & January 8, 2013 4:00 Eastern & January 10, 2013 1:00 Eastern

Register here.

Happy Holidays from VDP Web!

December 20, 2011
Posted by JFM Concepts at 9:25 AM

 

Happy holidays and a great new year to all of our friends from the entire team at VDP Web.

We've dug up a great way to kick off 2012!

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Fall 2011 Cross Media Newsletter Published

October 28, 2011
Posted by JFM Concepts at 8:45 AM

JFM Concepts has published its next cross media marketing newsletter. The content is available online and features news, commentary, industry insight, best practices, and information designed to assist marketers in developing effective campaigns. See the page here: https://newsletter.vdpweb.com/.

Content in the autumn issue includes:

- New Website
- Holiday Promo Templates
- New Office Space
- Farewell to Josh Driver
- Connections 2011 Presentation
- Go West Young Man...Westward Ho!
- Final Sessions for 2011 Webinar Series

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JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

What They Think Video on Cross Media Marketing

October 25, 2011
Posted by JFM Concepts at 8:24 AM

VDP Web founder and principal James Michelson was recently featured on a What They Think video published on October 25th, 2011.  The short is an overview of Cross Media Marketing 101, The concise guide to surviving to surviving in the C-suite.

What They Think Video

Click here to watch the video

VDP Web Featured by Print Professional

September 26, 2011
Posted by JFM Concepts at 10:44 AM

VDP Web is proud to announce that founder and principal James Michelson, the author of “Cross Media Marketing 101: The concise guide to surviving in the C-Suite” has been featured in several articles both in print and online by Print Professional Magazine in the their most recent issue.  In articles about landing pages, PURLs, email, SMS-Text and other channels, the experts at Print Professional interviewed James on a variety of topics from education, not for profits, fundraising, and general business marketing.

The articles are entitled “The anatomy of a cross media campaign” and “Knowing your audience and its needs help a cross media campaign make its mark” and are available online.  For case studies, more information or to execute your own campaigns, visit www.vdpweb.com.

2011 Connections Presentation

August 31, 2011
Posted by JFM Concepts at 9:38 AM

JFM Concepts, the makers of VDP Web, is proud to announce that principal and founder James Michelson will be speaking at the Exact Target 2011 Connections conference in Indianapolis.  The session is titled “Email + Direct Mail: Response Rates on Steroids?”  Reports of "direct mail deaths" have been greatly exaggerated.  In fact, when used in combination with email, direct mail can lift response to new heights.

Connections 2011 is the world’s largest interactive marketing conference with more than 3,000 global marketers attending the three-day event Sept. 13-15. Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

If you cannot make the event, please contact us to obtain a copy.

Cover sheet 

To obtain a copy, contact us!

 

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About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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