News, Ideas & Commentary on PURLs, Email, SMS Text, QR Codes, Video & More

JFM Concepts, the makers of industry leading cross media marketing package VDP Web, is proud to announce the “How To Bid Cross Media & Effective Sales Strategies” cross media marketing webinar part of the 2012 VDP Cross Media Webinar Series. Join John Fager, Principal of VDP Web® to discuss effective pricing strategies for cross media. Learn how to up-charge and price jobs without the dreaded "scope creep" and maintain a positive cash flow while showing value to your clients.

The webinar will be held twice, once on May 8th at 4:00 Eastern time and once on May 10th at 1:00 Eastern time. Register online at http://webinar1.vdpconcepts.com.

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

The marketing technology experts at JFM Concepts are proud to announce they have partnered with the Great Lakes Graphics Association, part of the Print Industries Association of America, to provide cross media marketing services.

JFM Concepts has used its industry leading VDP Web® cross media marketing platform to support the Great Lakes Graphics Association in membership development and retention efforts.  The campaign included a multi-channel distribution effort to current and former association members to conduct a highly complex and detailed survey.  The questions were designed to gather detailed feedback from the membership in order to improve services to boost both relevancy and values in a rapidly changing marketplace.

Since 1886, the Great Lakes Graphics Association has represented the printing industry and its allied partners.  The GLGA is a professional trade association representing members in Indiana, Illinois and Wisconsin that helps businesses achieve powerful results.  JFM Concepts and VDP Web are proud to assist the Association in developing industry leading cross media marketing tools and systems to accomplish their mission.

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

Special thanks to Steve Anzalone, COO of the Harding Poorman Group for his efforts in this project.

Senator Jay Rockefeller, a West Virginia Democrat, has sponsored Do Not Track legislation that would mandate opt-outs for web and mobile behavioral tracking.

The Do Not Track Online Act of 2011 would require the Federal Trade Commission to create requirementss for a Do Not Track process. The FTC would also be responsible for penalizing companies that violate the opt-out preferences consumers'. According to the bill, collection of consumer information “necessary to provide a service requested by the individual” would still be allowed.

The proposal would also allow the states to prosecute companies that violate consumers' preferences. Fines could reach $16,000 per day with total penalties up to $15 million.

Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.

Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels.  Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914

“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler

About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.