7 posts categorized "QR Codes"

2012 Cross Media Marketing Webinar Series

January 03, 2012
Posted by JFM Concepts at 9:15 AM

Join JFM Concepts and VDP Web for the 2012 Webinar Series "Tools for Successful Cross Media Marketing."

In its 5th year, the popular JFM Cross Media Marketing Webinar Series is the industry standard in bleeding edge information and business strategies that can be practically implemented to show immediate results for service providers and practitioners. Discover the best professional training available anywhere, for free, all with no travel required. Register here.

Sessions

2012 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2012 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2011, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2012.

January 17, 2012 1:00 Eastern & January 19, 2012 4:00 Eastern

Cross Media Marketing 101 for 2012

Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

March 6, 2012 1:00 Eastern & March 8, 2012 4:00 Eastern

How To Bid Cross Media & Effective Sales Strategies

Join James Michelson, Principal of VDP Web to discuss effective pricing strategies for cross media. Learn how to up-charge and price jobs without the dreaded "scope creep" and maintain a positive cash flow while showing value to your clients.

May 8, 2012 4:00 Eastern & May 10, 2012 1:00 Eastern

More Effective Self Promo's

Our valued clients have had great success with creating self-promos and marketing cross media services. Check out the do's and dont's with James and learn why self-promotion is the way into your client's budgets.

July 17, 2012 1:00 Eastern & July 19, 2012 4:00 Eastern

Cross Media Holiday Marketing 2012

Now is the time to think seriously about holiday marketing! Join JFM Concepts to discover how holiday cross media marketing can provide sales leads and good will even without an offer or sales call to action. Learn how cross channel communications with mail, email, social media, and landing pages can turn an expense into a revenue generating activity. Your customers, clients, and prospects will love it!

October 2, 2012 1:00 Eastern & October 9, 2012 1:00 Eastern

2013 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2013 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2012, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2013.

December 18, 2012 1:00 Eastern & January 8, 2013 4:00 Eastern & January 10, 2013 1:00 Eastern

Register here.

Fall 2011 Cross Media Newsletter Published

October 28, 2011
Posted by JFM Concepts at 8:45 AM

JFM Concepts has published its next cross media marketing newsletter. The content is available online and features news, commentary, industry insight, best practices, and information designed to assist marketers in developing effective campaigns. See the page here: http://newsletter.vdpweb.com/.

Content in the autumn issue includes:

- New Website
- Holiday Promo Templates
- New Office Space
- Farewell to Josh Driver
- Connections 2011 Presentation
- Go West Young Man...Westward Ho!
- Final Sessions for 2011 Webinar Series

Grouped
JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

What They Think Video on Cross Media Marketing

October 25, 2011
Posted by JFM Concepts at 8:24 AM

VDP Web founder and principal James Michelson was recently featured on a What They Think video published on October 25th, 2011.  The short is an overview of Cross Media Marketing 101, The concise guide to surviving to surviving in the C-suite.

What They Think Video

Click here to watch the video

VDP Web Featured by Print Professional

September 26, 2011
Posted by JFM Concepts at 10:44 AM

VDP Web is proud to announce that founder and principal James Michelson, the author of “Cross Media Marketing 101: The concise guide to surviving in the C-Suite” has been featured in several articles both in print and online by Print Professional Magazine in the their most recent issue.  In articles about landing pages, PURLs, email, SMS-Text and other channels, the experts at Print Professional interviewed James on a variety of topics from education, not for profits, fundraising, and general business marketing.

The articles are entitled “The anatomy of a cross media campaign” and “Knowing your audience and its needs help a cross media campaign make its mark” and are available online.  For case studies, more information or to execute your own campaigns, visit www.vdpweb.com.

3 Summertime Tips for Cross Media Marketing

June 02, 2011
Posted by JFM Concepts at 4:29 AM

As summer finally comes to the Northern Hemisphere and those of us who live in cold weather much of the year to get out to bask in the sun, it is time for marketers to consider the opportunities that this presents to shake up our mix and capture more leads.  As parks, trails, and events gather the attention of consumers and business prospects, consider using mobile techniques to create interest and sales.  Experiential events where any kind signage or handouts are used can drive web traffic and capture more leads in these three ways.

1. QR Codes

Smart devices from Apple, Blackberry, Motorola and other manufacturers dominate new cell phone sales.  Tablets with cameras and web access are also flying off the shelves.  This equipment comes loaded with a camera and allows instant access to web content from virtually anywhere.  Easy to design mobile landing pages can be created to serve relevant content and gather opt-ins without the need to create an "app." Virtually any internet enabled phone will allow the site to generate business.

VDP Web Mobile Site qrcode 

2. SMS Text

Virtually every phone sold worldwide has basic SMS text capabilities. Add a "text to win" campaign on any marketing materials produced from signs, handouts, ticket stubs, and even on the Jumbotron.  Consider offering a prize you can't buy on E-bay or at Best Buy.  A powerful example is the signed ball or jersey of the game MVP.  If a firm has paid for the advertising space already, this is a small incremental cost.

3. Public Address

If a firm has paid to sponsor an event, not only can the signage be used to drive traffic and capture leads, so can the PA system.  From the little league park to Yankee Stadium, marketers can use the SMS Text technique above to capture leads and generate buzz.  When was the last time you personally internationally went somewhere without your cell phone?

Just because the focus of events has moved outdoors, marketers do not need to be left inside.  These techniques can apply to any activity, even those focused on B2B clients and prospects.  From golf tournaments and major league baseball sponsored by insurance companies to softball leagues or local festivals sponsored by the neighborhood bar and grill, these response mechanisms will generate an opt-in list of warm leads.

JFM Concepts & VDP Web and PSDA 2011 Print Expo Show Review

May 23, 2011
Posted by JFM Concepts at 5:40 AM

JFM Concepts is pleased to have partnered with the Print Services Distribution Association for the 2011 Print Solutions Expo from pre-show marketing to educational sessions and post show follow-up.  The highly successful event was held at Chicago's Navy Pier May 17th to 19th.

Marketing

JFM Concepts and VDP Web provided in depth cross media marketing support to the PSDA for the show including data cleansing, segmentation, personalized URLs (PURLs), QR Codes, Generic Landing Pages (GURLs), Personalized Landing Pages, Surveys, Email and more in a comprehensive pre and post-show marketing effort.  The effort was the first time the association had implemented a comprehensive communication plan that included all these channels with unified reporting and analytics.

PSDA_PURL_email_2 

The results of the campaign included a streamlined work process, coordinated messaging and content, highly relevant personalization, detailed reporting, and improved response rates.  The association was able to access detailed analytics and metrics for each individual channel.

Education

James Michelson presented an extended session on integrated marketing based on his popular book "Cross Media Marketing 101: The concise guide to surviving in the C-suite" from Schooner Press. The interactive presentation focused on the practical development of several real world campaigns from strategy through follow up.  The three hour session was a follow up to the overview of the same topic from the CEO Summit.

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Exhibition

Show visitors experienced VDP Web first hand at the double-size booth featuring both Mac and PC, mobile and desktop cross media applications.  At the exhibitor theatre, Josh Driver delivered a session on generating revenue with cross media for print manufacturers and distributors.

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Sponsorship

JFM also sponsored the show's cocktail reception with an open bar.  Attendees and exhibitors alike were able to relax after a hard day's work with complimentary food and drink before hitting the town.

For additional information or to get copies of presentations and sessions, please visit www.vdpweb.com

New Cross Media Book from Schooner Press

February 08, 2011
Posted by JFM Concepts at 10:41 AM

Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.

Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels.  Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914

“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler

About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.

Free PURL Trial Marketing Software

About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

QR Code Example

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