51 posts categorized "SMS Text"

VDP Web Featured by Print Professional

September 26, 2011
Posted by JFM Concepts at 10:44 AM

VDP Web is proud to announce that founder and principal James Michelson, the author of “Cross Media Marketing 101: The concise guide to surviving in the C-Suite” has been featured in several articles both in print and online by Print Professional Magazine in the their most recent issue.  In articles about landing pages, PURLs, email, SMS-Text and other channels, the experts at Print Professional interviewed James on a variety of topics from education, not for profits, fundraising, and general business marketing.

The articles are entitled “The anatomy of a cross media campaign” and “Knowing your audience and its needs help a cross media campaign make its mark” and are available online.  For case studies, more information or to execute your own campaigns, visit www.vdpweb.com.

JFM Concepts & VDP Web and PSDA 2011 Print Expo Show Review

May 23, 2011
Posted by JFM Concepts at 5:40 AM

JFM Concepts is pleased to have partnered with the Print Services Distribution Association for the 2011 Print Solutions Expo from pre-show marketing to educational sessions and post show follow-up.  The highly successful event was held at Chicago's Navy Pier May 17th to 19th.

Marketing

JFM Concepts and VDP Web provided in depth cross media marketing support to the PSDA for the show including data cleansing, segmentation, personalized URLs (PURLs), QR Codes, Generic Landing Pages (GURLs), Personalized Landing Pages, Surveys, Email and more in a comprehensive pre and post-show marketing effort.  The effort was the first time the association had implemented a comprehensive communication plan that included all these channels with unified reporting and analytics.

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The results of the campaign included a streamlined work process, coordinated messaging and content, highly relevant personalization, detailed reporting, and improved response rates.  The association was able to access detailed analytics and metrics for each individual channel.

Education

James Michelson presented an extended session on integrated marketing based on his popular book "Cross Media Marketing 101: The concise guide to surviving in the C-suite" from Schooner Press. The interactive presentation focused on the practical development of several real world campaigns from strategy through follow up.  The three hour session was a follow up to the overview of the same topic from the CEO Summit.

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Exhibition

Show visitors experienced VDP Web first hand at the double-size booth featuring both Mac and PC, mobile and desktop cross media applications.  At the exhibitor theatre, Josh Driver delivered a session on generating revenue with cross media for print manufacturers and distributors.

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Sponsorship

JFM also sponsored the show's cocktail reception with an open bar.  Attendees and exhibitors alike were able to relax after a hard day's work with complimentary food and drink before hitting the town.

For additional information or to get copies of presentations and sessions, please visit www.vdpweb.com

New Cross Media Book from Schooner Press

February 08, 2011
Posted by JFM Concepts at 10:41 AM

Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.

Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels.  Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914

“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler

About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.

2011 Cross Media Marketing Outlook Webinar

January 10, 2011
Posted by JFM Concepts at 3:26 PM

JFM Concepts, the industry leader in cross media marketing, is pleased to announce the next session in the firm’s  popular webinar series.  Join James Michelson and John Fager of JFM Concepts for this free educational webinar.  Discover lessons learned in 2010, the trends for the upcoming year, and benchmarks you can use to develop your own strategies throughout 2011. The last session for this topic is Thursday, January 13th at 1:00 pm EST.

Please visit http://webinar1.vdpconcepts.com/ to register.

James Michelson and VDP Web present PODi Webinar on Cross Media

January 07, 2011
Posted by JFM Concepts at 9:47 AM

VDP Web® is proud to announce a new session at the 2011 PODi AppFoprum  featuring James Michelson from JFM Concepts.  James Michelson’s presentation will feature successful cross channel marketing campaigns that were launched on tight client budgets from industry leading commercial printers. These campaigns incorporate direct mail, email, and other channels for events, lead generation, and direct sales.  Additionally, coordination with social media and other direct sales efforts will be included as part of the overall marketing strategy.

Key Takeaways include practical ways to ease clients into cross-media by leveraging their existing efforts, how to design effective cross-media campaigns using all the latest channels, how adding tracking and accountability to your programs can make all the difference, and the value of 'closing the loop' on real world integrated campaigns.

Cross Media Audit - Brought to you by VDP Web

December 30, 2010
Posted by Joshua Driver at 10:57 AM

Learn right from the experts. Increase your revenue.

Start the new year off right with a cross media audit from the experts at JFM Concepts, makers of the industry leading VDP Web integrated marketing platform. The audit is a critical planning and operational tool for small to medium sized businesses or business units of large firms. Without support from other departments, including IT, marketers can discover how their current efforts are part of the overall cross media marketing mix and how those channels can work better together to expand reach without increasing budget.

To discuss the options available, please call Josh at 800-735-2578 or submit the opt in form on http://www.audit.vdpconcepts.com for more information

From the Corner Office – “What’s coming for 2011 & VDP Web?”

December 08, 2010
Posted by JFM Concepts at 8:41 AM

2011 promises to bring continuing change at a pace that shows no sign of slowing.  The economic and political landscape continues to be remade and uncertainty abounds.  Political considerations include corporate and personal tax insecurity, “Do Not Track” legislation on the web and a floundering Postal Service struggling with relevancy. A new Congress suddenly bent with the most populist agenda in recent memory is about to convene.  How will marketers react?

Here is how we see the coming year.  There will be continuing pressure on justifying the value of print and traditional media channels while at the same time a vague call for change and more social media.  The trend for firms of all sizes to hoard cash and maintain a war chest for contingencies will continue while the tax and inflationary issues sort themselves out.  At the same time, industry consolidation will increase as investors pressure firms to show growth despite the environment and that war chest of cash starts burning holes in pockets.

VDP Web will continue to focus on the providing the best platform to handle any direction the market takes.  Whatever the next big thing is, regardless of what it is, VDP Web is built on a unique provider model to adapt.  In 2010 the buzz was all about QR Codes and if I knew what the 2011 and 2012 buzz would be I would be sitting on a beach in Maui rather than contemplating the first winter snow. 

Our basic principles remain unaltered.  VDP Web will add features that provide value and ease of use across multiple channels.  We have added powerful and elegantly simple tools for the inline production of QR Codes, JQuery and JavaScript for powerful  variable pages and “if-then” functionality, and much more.  Whatever comes, we’re ready.

The entire team at JFM is looking forward to working with you, your teams, your clients and your stakeholders in 2011 and beyond.

Best Wishes – James Michelson

Enhanced QR Code Generation Available in VDP Web

November 17, 2010
Posted by Joshua Driver at 1:19 PM

JFM Concepts has just announced additional QR Code functionality to further enhance its industry leading VDP Web® cross media marketing suite.  The creation and implementation of QR Codes, with a seamless integration into reporting, allows immediate and easy coordination of Personalized URLs (PURLs), SMS-Text, Unique 800#s, static landing pages and more.  A complete integration of response mechanisms avoids data silos and fragmented work environments that isolate data and complicate coordination.

 

According to John Fager, JFM Concepts’s Chief Technology Officer, “The new print-ready QR Code functionality in VDP Web allows one-click generation of an infinite number of QR images that are automatically tied into reporting without the need for an additional platform.  The export database is formatted for easy implementation to any print driver.”

 

Since 2004, JFM Concepts (http://www.jfmconcepts.com) has developed and executed national cross media marketing strategies for direct clients, traditional agencies and commercial printers. Campaigns include broadcast and print media, direct mail, SMS-text, email, PURLs (personal URLs) and variable data landing pages with surveys and opt-ins.

VDP Web and James Michelson in new PODi Webinar

November 11, 2010
Posted by JFM Concepts at 12:04 PM

VDP Web® is proud to announce a new webinar from PODi featuring James Michelson from JFM Concepts, “Cross-Media Strategy: Keeping More of Your Customer’s Marketing Budget” on November 16th at 12:00 pm EST.

Originally scheduled for last month, this extremely popular topic should be on your calendar for November! How does print fit into your customer’s total marketing strategy and how can you increase your share of their marketing spend? Find out how to tap into your client’s marketing budget by generating more leads for them and creating activity that puts more ink on paper.

With case studies for Harrah’s, Indianapolis Motor Speedway, & CyberChrome, James will present a practical guide to using cross media applications (SMS text, email, unique 800#’s, static web pages, & Personalized URLs) that do both.

Also see James at the 2011 PODi AppForum January 31st until February 2nd in Las Vegas, NV.

Key Takeaways include: How to get a larger share of marketing spend; The top 5 tactics printers can use to deliver both new leads and more print; and, where direct mail fits into the marketing mix.  Marketing Service Providers – owners, upper management, sales & marketing pros should attend.

Cross Media Automation – Not for the Faint of Heart

October 27, 2010
Posted by Joshua Driver at 1:56 PM

By Joshua Driver

Recently, I was on the phone with a valued client and we discussed the latest automated technologies for cross media integration.  There are numerous platforms that can execute messages across various channels, automatically, but who is really doing this right?

With the economy and buyer behavior being as predictable as Lindsey Lohan’s rehab calendar, marketers are looking for ways to automate targeted messages over direct mail, email, social media, and more.  This can help reduce long term internal resources, but there is a significant upfront investment: You have to prep your data, beef up your content and implement a manageable segmentation and rules strategy.

A male colleague of mine received a postcard that proudly proclaimed, “For Women Only.”  The piece was urging him to try out the latest in feminine products.  There is no short cut for keeping your data clean and accurate, for targeting appropriate prospects and for creating good content.  If your content and data isn’t up to a certain level, automation will not benefit your organization.  If you send blatantly inappropriate messages, it will damage an existing relationship.

Data has a shelf-life.  Things change.  People change.  Often what our internal database tells us about a customer may not be entirely accurate.  It takes a savvy marketer to deliver the right message at the right time.  Marketing automation can certainly increase productivity and returns, but with challenges involving technical knowhow, data accuracy and content relevance, it falls short of being truly effective for most organizations.

Much like goal setting, you must set initiatives for the short, medium and long term.  It is imperative that you are continuously reviewing the data, and how your technology is segmenting this.  Take the time to gather survey responses and reevaluate future campaigns.  Be prepared for content changes and rule revisions throughout the year.

Take Away:
Before you jump on the automated marketing technology band wagon, be sure to evaluate the premium cost of not only the solution but also the heavy internal lifting that will be required to get your strategy, data, content and touch point rules in place.

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About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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