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It is not too late to get in on the action in Baltimore at the Inner Harbor.  VDP Web® will be presenting and exhibiting at the 2012 Print Services Distribution Association’s Print Solutions show in Baltimore June 4-6. Visit http://newsletter.vdpweb.com to read more about the show and educational seminar.

VDP Web be exhibiting in booth 823. John Fager will also be presenting an educational seminar “Don’t Get Killed by HTML: Winning Cross Media Strategies for Printers & Distributors” on Tuesday, June 5th at 3:30 in the Exhibit Hall Education Theater.

With three days of education and more than 200 expo booths showcasing the latest products and services, the 2012 Print Solutions Conference and Expo is the most important event of the year for professionals who buy print and related marketing services for resale to customers. View the below video and hear other members talk about the value they receive at PSDA meetings and events.

Who Should Attend?
Everyone directly responsible for buying or influencing the purchase of print and related marketing services. Gain contacts, partners and clients if you work for a print distributorship, promotional products distributorship, advertising agency, marketing firm, Design firm, or direct mail firm

JFM Concepts, the maker of VDP Web, is proud to announce the Cross Media Marketing 101 for 2012 webinar.  Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

The webinar will be held March 8^th at 4:00 eastern Time.  Register at http://webinar1.vdpconcepts.com.

Join JFM Concepts and VDP Web for a practical guide to “Generating Leads with a Cross Media Marketing Platform” on Tuesday, January 24^th at the Tropicana in Las Vegas, Nevada as part of the 2012 Print on Demand Institutes AppForum.

Zodiac International is a world-class manufacturer of a wide range of recreational products. Zodiac Pool Systems required a cost effective, easy-to-implement marketing platform to improve efficiency, add tracking and increase ROI on its existing marketing mix without adding complexity.

The effort was focused on getting consumers to print out rebate forms and download brochures for more complex products. Learn how Zodiac's marketing team created, implemented, designed, and executed their program. We'll share results and samples.

Key Takeaways:

• Learn how to leverage multiple marketing channels with minimal effort to generate sales leads
• Discover how Zodiac increased revenue & efficiency while lowering costs
• See how one effective manager decreased man hours for fulfillment, limited dependence on other departments, and lowered cost
• Explore how consolidated tracking improved search, banner ads, direct mail, and email results

As a special offer from VDP Web, use promo code SPK2012DIS to save $100 on every ticket.  See you there!

Can't make the show? Email sales@vdpweb.com for a copy of the presentation or to schedule a one on one discussion.

Join JFM Concepts and VDP Web for the 2012 Webinar Series "Tools for Successful Cross Media Marketing."

In its 5th year, the popular JFM Cross Media Marketing Webinar Series is the industry standard in bleeding edge information and business strategies that can be practically implemented to show immediate results for service providers and practitioners. Discover the best professional training available anywhere, for free, all with no travel required. Register here.

Sessions

2012 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2012 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2011, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2012.

January 17, 2012 1:00 Eastern & January 19, 2012 4:00 Eastern

Cross Media Marketing 101 for 2012

Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

March 6, 2012 1:00 Eastern & March 8, 2012 4:00 Eastern

How To Bid Cross Media & Effective Sales Strategies

Join James Michelson, Principal of VDP Web to discuss effective pricing strategies for cross media. Learn how to up-charge and price jobs without the dreaded "scope creep" and maintain a positive cash flow while showing value to your clients.

May 8, 2012 4:00 Eastern & May 10, 2012 1:00 Eastern

More Effective Self Promo's

Our valued clients have had great success with creating self-promos and marketing cross media services. Check out the do's and dont's with James and learn why self-promotion is the way into your client's budgets.

July 17, 2012 1:00 Eastern & July 19, 2012 4:00 Eastern

Cross Media Holiday Marketing 2012

Now is the time to think seriously about holiday marketing! Join JFM Concepts to discover how holiday cross media marketing can provide sales leads and good will even without an offer or sales call to action. Learn how cross channel communications with mail, email, social media, and landing pages can turn an expense into a revenue generating activity. Your customers, clients, and prospects will love it!

October 2, 2012 1:00 Eastern & October 9, 2012 1:00 Eastern

2013 Cross Media Marketing Outlook

Join James Michelson and John Fager of JFM Concepts on this comprehensive analysis of the 2013 Cross Media Marketing Outlook for both marketing service providers and internal marketers. Discover lessons learned in 2012, the trends for the upcoming year, and benchmarks you can use to develop your own strategies for 2013.

December 18, 2012 1:00 Eastern & January 8, 2013 4:00 Eastern & January 10, 2013 1:00 Eastern

Register here.

JFM Concepts, the makers of VDP Web, is proud to announce that principal and founder James Michelson will be speaking at the Exact Target 2011 Connections conference in Indianapolis.  The session is titled “Email + Direct Mail: Response Rates on Steroids?”  Reports of "direct mail deaths" have been greatly exaggerated.  In fact, when used in combination with email, direct mail can lift response to new heights.

Connections 2011 is the world’s largest interactive marketing conference with more than 3,000 global marketers attending the three-day event Sept. 13-15. Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

If you cannot make the event, please contact us to obtain a copy.

To obtain a copy, contact us!

According to InfoTrends, “PSPs offering cross-media marketing services report a 13.7 % increase in digital print volume” from their report titled The Evolution of the Cross-Media Marketing Service Provider. Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes.”

In order to make this possible, the report suggests that “There is a strong need for education across the board. Vendors must provide educational programs and tools for customers at various levels aimed at the business and operational sides of an organization.”

JFM Concepts, makers of the VDP Web cross media marketing platform is proud to announce that James Michelson, founder and principal, has been invited to present in the Advanced Marketing Track at Exact Target’s Connections 2011 to be held in Indianapolis, Indiana on September 13-15, 2011.

The title of the session will be “Integrated Cross Media Marketing with Email, Direct Mail, SMS Text, SEO and Landing Pages for the Print Services Distribution Association (PSDA)”.

Join James Michelson, author of  “Cross Media Marketing 101: The concise guide to surviving in the C-Suite” and founder of embed partner VDP Web® as he creates and executes an integrated cross media marketing campaign that combines email, direct mail, landing pages, web, SMS-Text  and more into an integrated campaign to market the 2011 Print Solutions Expo.   In this session, discover how multiple marketing channels were coordinated and how personas were developed to deliver highly personalized content to prospects of the Print Services Distribution Association.  The speaker will re-create the process from start to finish on how content was created, channels selected, and follow up conducted in order to boost response rates, improve tracking, lower costs, and document return on investment.

The session will explore acquisition, lead generation, and sales techniques from this highly successful integrated campaign.  James will detail how pre and post-show follow up was conducted in order to maximize the impact of the event and to cross-sell / up-sell other association products and services during the campaign.  Detailed reporting metrics will be shared as will actual samples of content.  Items to be covered include:

• Developing personas
• Determining the correct contact channel
• Coordinating content and channels
• Developing a contact matrix and content for each persona
• Follow up techniques
• Results
• Lessons Learned
• Best Practices

Attendees will leave the session with a checklist of activities required to design, implement, and effectively track an integrated cross media marketing campaign using any combination of channels.

 

Connections 2011 is a must-attend event for ExactTarget customers. Sessions will appeal to those responsible for interactive marketing strategy and execution at all levels—from Vice Presidents to Email Marketing Specialists to Web Developers. Anyone looking for new ways to engage with customers through the latest interactive marketing tools and best practices is encouraged to attend. And because the educational value of Connections is unlike any other in the industry, attendees will be able to immediately apply what they learn to their marketing campaigns, prompting extraordinary impact on program results.

JFM Concepts and VDP Web® are proud to announce the publication of their latest case study on direct marketing for Education. Successful cross media tactics for admissions, events, alumni relations, planned giving, donations and more are covered. Campaign goals were to decrease cost, improve response rates, document and measure return on investment, and simplify the follow up process. Download the case study for free at http://education.vdpconcepts.com.

The VDP Web® cross media marketing platform has been deployed by public and private educational institutions of every size to deliver outstanding results. Successful projects have been launched by organizations as diverse in size and mission such as The University of Michigan and Northeast State Technical Community College to regional Christian institutions such as Calvin College and Grace Bible College. Not-For-Profit institutions such as Harrison College and various secondary schools have also used the system for admissions, alumni relations, fund raising and planned giving. Integrated campaigns have been cost effectively run for multiple departments without the need for internal technical assistance or support.

 
University of Michigan Landing Page, one of many samples in the case study.

There are common challenges faced by the academic institutions detailed in this case study. The goals of all the campaigns that follow were to decrease budget, lower man hours required for follow up and fulfillment, increase response rate and add personalization to generate leads. Each of these projects was executed by one decision maker and did not require the support of other departments. The cases examined assume that additional budget expenditures for new projects is unlikely, IT and other internal technical support is not available, and that the department does not have additional manpower resources to dedicate to a new project. If any of these assumptions are not true, so much the better.

It is possible to implement a basic cross media marketing strategy without any major changes to the current marketing mix. Unique landing pages, QR Codes, new 800 numbers, and SMS Text can be added to any existing marketing channel to add new data collection mechanisms and start a two way conversation with prospects, students, alumni and donors.

New Email Functionality for VDP Web Clients

VDP Web has email templates for your use to dramatically decrease the time it takes to build email content. These are free of charge and easy to edit. Simply double click the highlighted variable areas to add images, links, and content without ANY coding knowledge. If you are currently using a template on another email platform, bring it over! Our Template Manager allows you to build your own custom templates to use for future campaigns.

We will be having a live demo on how to use this new technology on Tuesday, June 21st at 1:00pm EST and again on Thursday, June 23rd at 1:00pm EST.

Sign up at: http://education.vdpconcepts.com/

JFM Concepts is pleased to have partnered with the Print Services Distribution Association for the 2011 Print Solutions Expo from pre-show marketing to educational sessions and post show follow-up.  The highly successful event was held at Chicago's Navy Pier May 17^th to 19^th.

Marketing

JFM Concepts and VDP Web provided in depth cross media marketing support to the PSDA for the show including data cleansing, segmentation, personalized URLs (PURLs), QR Codes, Generic Landing Pages (GURLs), Personalized Landing Pages, Surveys, Email and more in a comprehensive pre and post-show marketing effort.  The effort was the first time the association had implemented a comprehensive communication plan that included all these channels with unified reporting and analytics.

The results of the campaign included a streamlined work process, coordinated messaging and content, highly relevant personalization, detailed reporting, and improved response rates.  The association was able to access detailed analytics and metrics for each individual channel.

Education

James Michelson presented an extended session on integrated marketing based on his popular book "Cross Media Marketing 101: The concise guide to surviving in the C-suite" from Schooner Press. The interactive presentation focused on the practical development of several real world campaigns from strategy through follow up.  The three hour session was a follow up to the overview of the same topic from the CEO Summit.

Exhibition

Show visitors experienced VDP Web first hand at the double-size booth featuring both Mac and PC, mobile and desktop cross media applications.  At the exhibitor theatre, Josh Driver delivered a session on generating revenue with cross media for print manufacturers and distributors.

 

Sponsorship

JFM also sponsored the show's cocktail reception with an open bar.  Attendees and exhibitors alike were able to relax after a hard day's work with complimentary food and drink before hitting the town.

For additional information or to get copies of presentations and sessions, please visit www.vdpweb.com