VDP Complete® Overview
A VDP Complete marketing program includes everything required to conduct a sophisticated direct mail campaign that is supported by the web to build brand awareness, enter the sales cycle at the right time, and capture current sales opportunities.
VDP Complete is the turn key marketing system that captures and cultivates sales leads using industry leading technology. The program develops a best prospects list with demographics and email addresses.
Start with Profile Complete and any advertising channel to generate a prospect list with demographic data. Prospects can be driven to the web from virtually any media and then be identified and served personalized content. One reporting module tracks all your marketing-from print advertisements to phone calls, email, and web hits.
VDP Mail creates personalized 1:1 direct mail that utilizes the demographic and psychographic information created by Profile Complete. Increase response rates and improve ROI by using direct mail to target only those prospects that have already expressed interest in your product or service. Seamlessly integrate 800# tracking and a robust email marketing platform. Easily create an automatic lead generation program.
VDP Web provides a unique web address (PURL) that loads a personalized web page which captures the visitor, reinforces the call to action, and sends real time email alerts to your sales force. A detailed reporting module tracks every aspect of the campaign and is available online 24/7.
