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April 2008

March 2008

1:1 Cross Media Marketing

Real time personalization is variable data marketing that transitions prospects from traditional media to a web experience.  The process allows marketers to capture the identity of the visitor and their demographic and psychographic profile. Using this information, each recipient is served personalized web content. You can capture each visit and receive email instant sales alerts to your fulfillment process.

After identifying the visitor, the process loads a personalized web page with further information on the offer which reinforces the call to action. The page will appear to be part or your main corporate site. Each web page can feature an automatically populated form for opt-in marketing.

Follow this blog to learn more about industry developments with real time personalization and all aspects of variabel data marketing.

Download cross_media_marketing_2008.pdf