The Right Message
New printing technology allows you to cost-effectively send multiple versions of the same mailing that are tailored to the selected demographics of each recipient. Our detailed demographic analysis allows the customer to be targeted with the right message.
The Right Customer
An effective variable data campaign begins with a data analysis of current and potential customers. The result of the review is a highly targeted list of recipients for individually customized direct mail campaigns.
The Right Time
The data analysis is combined with your sales cycle to create a direct mail campaign to support it. Proper repetition is the key. Variable data printing makes it cost effective to target both existing customers and prospects with custom mail pieces, web pages, and opt-in marketing.