Unique web addresses and home pages are easily incorporated into any campaign. Each piece can contain a customized offer tailored to the recipient with variable text and graphics which features a personalized web page address.
While on the site, visitors encounter an automatically populated opt–in form that asks them to join a club, receive a newsletter, or be placed at the head of the line for special offers and programs.
The challenge with traditional campaigns featuring a web site has been the inability to know which particular recipient looked online but never made additional contact. These potential customers remain anonymous unless there is a method to capture their information. Unique URL tracking per prospect overcomes this challenge.