Cross Media Marketing Beyond the Web
Introduction to Using PURLs and Variable Data Printing

Caterpillar Case Study Presented by the USPS and Kodak

VDP Complete's campaign for Caterpillar was selected by the USPS and Kodak to be featured in a video presentation entitled "Direct Marketing Practices that Deliver." This 6 minute segment details how Caterpillar was able to effectively employ a 1:1 cross media marketing campaign and track ROI.

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