VDP allows you to cut through the clutter of mass marketing and capture a customer’s interest immediately. It’s much more effective and valuable than typical fliers or a “shotgun mailing” that is generic and typically thrown away.
It connects you to your customers in a meaningful way. It boosts retention and response to your message and drives new and cross-sales efforts. The end result is a greatly improved customer experience, greater brand integrity, higher customer retention and new revenue.
By Matt Harlow • October 14, 2008