Top 11 PURL Campaign Mistakes
Popularity is fine, results are better

JFM at Intelligent Content 2009

Intelligent Content 2009 provides insights into how you can make your content intelligent through structure, tagging, interoperability standards, hybrid content strategies, personalization, and communication models. With intelligent content you can do more with less and ensure that you can deliver the right content, at the right time, to the right customer in a way that uniquely meets your customer's needs.

Panel - Intelligent Publishing
Traditional publishing is often crafted for a single channel. In recent years multichannel publishing has become more prevalent, and now the technology has matured enough to facilitate sophisticated personalization. This panel explores intelligent publishing today and into the future.

  • James D. Michelson - JFM Concepts
  • Jerry Silver - EMC
  • Kelly Stirman - Mark Logic
  • Dave White - Quark
James D. Michelson, JFM Concepts

This session will present a practical guide to delivering personalized marketing content across various marketing channels. We will examine a case study that demonstrates proven strategies to attract prospects and convert leads into sales. An example campaign will be developed from inception to execution that can serve as a platform for the attendee's own projects. The example campaign will demonstrate how to develop personas for each prospect, capture the prospect's attention, determine their demographics, and drive the lead to the web for personalized information. Focus will be on using variable content with multiple touch points and communication methods. The presentation will outline successful tactics to ensure the best possible outcome and highest ROI from content based marketing and sales efforts.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)