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Cross Media One to One Insurance Marketing Tips

Cross media 1:1 marketing is the ideal platform for presenting complex financial transactions to both consumers and businesses.

Key benefits include:

• Find the key demographics of your best clients and target similar potential prospects
• Coordinate marketing efforts across all media channels
• Track prospects who visit a web page but do not take any action to build a "warm" lead list
• Build brand awareness and capture current sales opportunities
• Increase brand loyalty and maintain residuals longer
• Create an opt-in marketing & newsletter information programs
• Receive detailed reports on program effectiveness
• Test and focus efforts on most profitable message
• Identify prospects who have visited your website and target them for follow-up

For a detailed presentation on the topic from James Michelson and VDP Complete® with samples from Allianz, Farmers, The Harftford, and Zurich, please visit:


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