Do you still doubt that the Baby Boomers aren't driving web 2.0? Check out this quote from marketingcharts.com.
"Women Over 55 Take Facebook by Storm"
The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.
The number of men over age 55 also grew dramatically during the same four-month period (up 137.8%), but women over 55 still outnumber men in this age group by almost two-to-one.
Facebook’s US audience has continued to grow in recent months. In particular, the network has rapidly gained popularity in the US with people 45+, growing by more than 165% among both men and women in the last four months.
If you want to drive web traffic and sales, direct marketing to this group using PURLs and personalized landing pages will generate sales.