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More Personalized Cross Media in 2009

The Chief Marketing Officer Council "...expects to see many more personalized marketing programs and less “spray and pray” initiatives.

The majority of respondents to their 2009 marketing survey said their traditional marketing elements, such as outdoor, print and TV, would remain the same, but digital advertising, including social media and search marketing, would increase. Of those surveyed, 45.7% said their spending budgets would decrease.

Only 9% of marketers rated their online performance capability as “excellent,” while 36% said they were questioning the value of click, not doing a good job for converting clicks to sales or struggling to quantify the value of online marketing spend.

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