Building an online PURL Campaign with VDP Web
Step 1: Build your content
Campaigns are built around content so the first step is to create a landing page, or micro site, for your project. Use the included content wizard and a simple what-you-see-is-what-you-get editor or upload your own XHTML / CSS code. Surveys and variable data content are created with the intuitive user interface.
Step 2: Enter campaign details
Step by step instructions guide you through the process of setting up your campaign. You can use the web address provided by the system or select your own. They host the landing pages so no changes are required to your current website. Don’t have a website? No problem.
Step 3: Upload your Data
VDP Web will append your prospect file with a personalized URL. The utility will help you map your data fields to allow for pre-populated opt-in forms and variable text and images in your content. VDP Web assigns PURLs and your data is immediately ready for download and use. If you need prospects to contact, or your file needs data work, their experts can assist.
Reporting & Alerts
Every campaign is supported with world class reporting and tracking. Each web visit can trigger email or text alerts to multiple recipients. A robust dashboard gives an overview of the campaign and detailed reports are available on line and on demand 24/7. Easily track results and provide measurable ROI.
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