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April 2009

JFM Concepts is Recommended by Feature Group USA

“Over the past 6 months I have had an opportunity to work with Jim and the team at JFM Concepts on almost a daily basis. I can say without hesitation that they are a fantastic resource for our company. From the very first project, I was impressed by the level of service, quality and timeframe of completion. And while their service is impressive, their technology is amazing to say the least. The VDP line of products are quite frankly the most robust, user friendly one-to-one marketing software products available, and are priced well below inferior competitive products. I would highly recommend Jim and JFM Concepts to any agency or group looking to grow their market in one-to-one applications and programs.”

 - Alyson Kendall

April 13, 2009

Top qualities: Great Results, Expert, High Integrity

Thank you Alyson.  We enjoy working with you as well.

Getting Started with PURLs - FREE Cross Media Marketing Trial

Building an online PURL Campaign with VDP Web

Step 1: Build your content

Campaigns are built around content so the first step is to create a landing page, or micro site, for your project. Use the included content wizard and a simple what-you-see-is-what-you-get editor or upload your own XHTML / CSS code. Surveys and variable data content are created with the intuitive user interface.

Step 2: Enter campaign details

Step by step instructions guide you through the process of setting up your campaign. You can use the web address provided by the system or select your own. They host the landing pages so no changes are required to your current website. Don’t have a website? No problem.

Step 3: Upload your Data

VDP Web will append your prospect file with a personalized URL. The utility will help you map your data fields to allow for pre-populated opt-in forms and variable text and images in your content. VDP Web assigns PURLs and your data is immediately ready for download and use. If you need prospects to contact, or your file needs data work, their experts can assist.

Reporting & Alerts

Every campaign is supported with world class reporting and tracking. Each web visit can trigger email or text alerts to multiple recipients. A robust dashboard gives an overview of the campaign and detailed reports are available on line and on demand 24/7. Easily track results and provide measurable ROI.

Sign up for a FREE TRIAL at

More on the Customer Experience

I just signed up for a "fetaured" app on LinkedIn.  This was the welcome email. 

X-Mailer: PHP/5.2.6-1+lenny2 Content-type: text/html
Message-Id: 20090413191021.E930D1110010@phpapp02.localdomain
Date: Mon, 13 Apr 2009 14:10:21 -0500 (CDT)
-OriginalArrivalTime: 13 Apr 2009 19:10:28.0644 (UTC) FILETIME=[8210EE40:01C9BC6B]

Hello <strong>jfmconcepts</strong>,<br><br>I'd like to personally welcome you to the World's largest community for sharing presentations.<br><br>XXX is REALLY USEFUL. You can use it to:<br><br>- view & download presentations on virtually any topic under the sun<br>- upload your own presentations (ppt, pdf, odp, pps formats) and share with a global audience<br>- embed presentations into blogs, websites, wikis etc<br>- create an audio presentation using our free slidecasting tool<br>- use our event functionality to send conference invites, archive slide decks, publicise your event etc<br>- use our privacy

Then the upload file button did not work.

I promptly deleted the app.  The customer experience is king for retention.

More on TS2 2009 - Cross Media Marketing for Trade Shows

TS2 2009, Total Solutions Marketing for the Exhibit & Event Professional, will be held Monday, July 20– Thursday, July 23, 2009 at McCormick Place in Chicago, IL. TS2 is your one-stop shop for leading-edge ideas, technology and innovations in face-to-face (trade show and events), interactive/online, advertising/promotion and direct mail marketing solutions.

Title:         Driving Traffic to Your Booth - Using Variable Data to Attract Prospects
Track:       Successful Exhibit Marketing & Sales
Speaker:   James Michelson
Level:       Intermediate (3-5 years of experience)       
Location:  Tuesday, July 21   4:30pm-5:30pm     EM-922 

This session will examine the creation of cross media marketing campaigns that drive traffic to events and convert more leads into sales using the latest trends and technologies. Stay ahead of the curve as we examine proven strategies that combine many channels into a powerful system that will not only attract prospects, but will also provide a method to stay in touch.

� Learn how to use these strategies as an example campaign is developed from inception to execution.

� The sample campaign will show how to capture a prospect's attention, determine their demographics, and drive the lead to a personalized landing page for more information.

� Communicate more effectively and with less effort using automatic follow-on communications that utilize the custome's preferences presentation will outline various tactics to ensure the best possible outcome and highest ROI from trade show marketing and sales efforts

For the education schedule click here.

JFM Concepts & VDP Web featured on Dscoop PURL Webinar

Please join us for this upcoming Digital Solutions Cooperative webinar on cross media marketing.

Wednesday, April 8, 12:00 PM CST
Achieving Digital Sales Success as a Marketing Services Provider
Part 1: Implementation of VDP and PURL Programs
Presented by Peter Winters

Many organizations can get into place to seal a “program sale”; but what happens next?  How does an organization build a strike team and follow a process-driven approach to successfully install and launch a VDP and/or a PURL program?  Moreover what do they do to increase the chances that their customers will come back for more?  Listen in and discover the replicable stepped-approach to help simplify your implementation processes!

Members:         Please log in before viewing the members-only page to register.

Non-Members: Webinars are open to non-members for $50 each. Call Dscoop Headquarters at 312.527.6707 to register.