TS2 2009, Total Solutions Marketing for the Exhibit & Event Professional, will be held Monday, July 20– Thursday, July 23, 2009 at McCormick Place in Chicago, IL. TS2 is your one-stop shop for leading-edge ideas, technology and innovations in face-to-face (trade show and events), interactive/online, advertising/promotion and direct mail marketing solutions.
Title: Driving Traffic to Your Booth - Using Variable Data to Attract Prospects
Track: Successful Exhibit Marketing & Sales
Speaker: James Michelson
Level: Intermediate (3-5 years of experience)
Location: Tuesday, July 21 4:30pm-5:30pm EM-922
This session will examine the creation of cross media marketing campaigns that drive traffic to events and convert more leads into sales using the latest trends and technologies. Stay ahead of the curve as we examine proven strategies that combine many channels into a powerful system that will not only attract prospects, but will also provide a method to stay in touch.
� Learn how to use these strategies as an example campaign is developed from inception to execution.
� The sample campaign will show how to capture a prospect's attention, determine their demographics, and drive the lead to a personalized landing page for more information.
� Communicate more effectively and with less effort using automatic follow-on communications that utilize the custome's preferences presentation will outline various tactics to ensure the best possible outcome and highest ROI from trade show marketing and sales efforts
For the education schedule click here.