As part of the marketing and operations for the New York City Tea Party on April 15th, organizers used VDP Web Online to generate a useable database of grass roots supporters and volunteers in addition to providing an effortless registration platform. A custom designed landing page (click here to view) provided information and links via a static URL. The web address was broadcast for three days prior to the event on one AM radio news station, Apple 970 AM.
The most powerful part of the program is that the radio spots generated hundreds of opt-ins for both the event and email, phone & SMS-text alerts regarding this event and upcoming efforts. The data was immediately available to organizers for additional action, including fundraising and community action.