Not All Personalized URLs are Equal
Cross Media Marketing for Events

Social media marketing for lead generation

We would define ourselves as casual social media users.  We have a blog, use twitter moderately and only when we have something of commercial interest to share, and we maintain a profile and network on Linkedin.  Today, we made another contact from our twitter account and have scheduled a webinar.  If there was ever any doubt that these social media work as cross media marketing tools, their shouldn’t be.

I found this summary from the Social Media Marketing Industry Report by Michael A. Stelzner to be illuminating. Here's the cheat sheet:

Top three questions marketers want answered:

(1) What are the best tactics to use
(2) how to do I measure the effectiveness of social media and,
(3) where do I start?

Marketers are mostly new to social media:
A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.

How much time does this take?
A significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.

The top benefit of social media marketing:
The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.

The top social media tools:
Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order. Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.

For the complete report, click here.

Comments

runescape money

I had got something what I looking for on your blog,thanks for sharing!

Ben Pitman

Interesting stats - especially the one for amount of time spent on social networks, the way twitter has been growing htis year i would have expected it to be more...

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)