Adland’s version of Sex and the City
The Pervasive Internet

American Café Culture

There are eleven tables in this urban coffee shop.  Seven of them are occupied.  All seven have laptops open with people typing away on various tasks.  Five of the tables have cell phones visible.  All of them are advanced PDA models.  Three users are working on their phone and computer simultaneously.  All seven tables are ignoring the television and radio.  The average age looks to be about 35.  There is a range of clothes and jewelry that ranges from expensive to college casual.  Here is the target audience for most marketers in a single room. 

How can anything but cross media applications reach these people?


Will V

Nice visual and straight to the point!


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