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The Top Integrated Cross Media Marketing Mistakes

Many of the major mistakes firms make in integrated cross media are simple to avoid. Here are a few of the most common errors.

  • Not starting immediately
  • Not coordinating across channels and brands
  • Not providing a data collection mechanism
  • Creating data silos of content response metrics
  • Failing to start a two way conversation
  • No asking questions and seeking customer input
  • Not letting the customer choose the communications channel

Avoid these problems and your cross media program is half way there.


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