Here are a few tips to assure that the social media portion of your cross media marketing strategy does not cause any problems for the brand.
- Make sure that all corporate communications that may affect the brand are controlled. This includes employee accounts that are linked to the firm. Keep personal account and activity separate from business accounts unless part of a carefully controlled brand strategy for lifestyle.
- Conduct common sense training on the use and dangers of social media and networking sites. Point out the obvious.
- Focus only on the positive or well documented when posting comments or blogging on any site.
- Write comments first and then come back to them later before posting if in doubt
A few simple precautions can prevent a PR disaster.