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Printing Industries Association of Arizona (PIAZ) Partners with VDP Web® for Personalized URLs (PURL ) and offers Special Member Discounts

FOR IMMEDIATE RELEASE

The Printing Industries Association of Arizona, serving Arizona, New Mexico and Colorado and JFM Concepts are proud to announce the addition of online and on-demand PURLs as part of their member group buying power platform.  Members are now able to launch sophisticated PURL campaigns without annual license fees, contracts, minimums or set up charges and they can take advantage of significant discounts.

Indianapolis, IN  October 2 2009 – The Printing Industries Association of Arizona has partnered with JFM Concepts to offer the VDP Web® online PURL software as a service at a significant discount to members.  Commercial printers seeking to offer PURL campaigns have been burdened by long term contracts, minimums, high setup and license fees, software and design limitations, and heavy training requirements.  These providers can now offer the most versatile PURL campaigns on the market using the VDP Web® Online service without these limitations at a significant discount. A free fourteen day trial is available to members at www.vdpweb.com.

Founded in 1990, PIAZ was established to serve the printing community and to provide a forum in which members could grow and profit. Today, they serve that community by presenting opportunities for education and group buying power, as well as local activities for our members to gather and exchange information.  VDP Web is now a powerful part of that mission.  VDP Web is specifically designed to support commercial printers.  Reseller and Enterprise accounts can easily setup an unlimited number of clients as sub-accounts with permissions-based access.  Enterprise accounts include a fully brandable interface at no additional charge. Using a simple form, anyone can customize the interface with a logo, contact information and even assign a vanity URL for client access.  Enterprise accounts also enjoy a powerful Web Services API and complimentary PURLs for self promotion.

VDP Web Online is the ideal tool for printers to use as the centerpiece of cross media efforts and has all of the features needed to build and manage complete campaigns.  PURLs, personalized landing pages with surveys and opt-ins, email, SMS Text, unique 800# tracking, and world class reporting are all available using simple, web based tools.  Users can create landing pages with variable text, images, links, video and sound. There are no workflows or templates to limit design or functionality.  Easy to use content wizards allow users to rapidly build and deploy fully functional micro sites while still allowing maximum design control.  Use PURLs in both print and email direct marketing to help drive response and provide detailed tracking for documented Return on Investment (ROI).

A free fourteen day trial is available to members at: http://www.vdpweb.com

About PIAZ
PIAZ is an affiliate of the Printing Industries of America. With over 12,000 members worldwide, the Printing Industries of America is the world's largest graphic arts trade association representing an industry with more than 1.2 million employees. Located in Sewickley, PA, The organization serves the interest of its member companies and along with its affiliates delivers products and services that enhance the growth, efficiency and profitability of its members and the industry through advocacy, education research and technical information.

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