As we approach the end of the year and there may be a moment to spare, take a few minutes to analyze your current cross media markleting efforts. Ask your self a few questions:
Do I have access to all the information I need for lead generation?
Do I know who visits my web site by name and from what source?
Do I have the time to dedicate to project manage another program?
Do I know where web visitors came from?
Am I 100% certain I know who my best customers are?
Am I 100% certain I know who my best customers ought to be?
Can I find more of the customers I am looking for?
Can I stay in contact with my B, C, and D tier customers?
Do I know the last time I touched each customer and prospect?
Do I target different segments with unique art, copy, and offers?
Can I track who visits my website by name, address, and phone?
Can I get detailed reports and can verify the ROI of my campaigns?
Do I know which version of my advertising delivered the best results?
Do I know which segments responded to which advertisements?
Taking stock of the strengths and weaknesses of your current marketing program will help determine steps for next year.