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2010 Marketing Budgets - Challenge & Opportunity

From our friends at Exact Target, a survey was conducted that asked how marketers intend to spend their 2010 budgets.  The shift away from traditional media continues.  A summary of the result of the study appears below.

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The Opportunity
As marketers continue to shift their budgets to digital media channels, who will be there to provide the expertise in execution?  Additionally, how will they manage to avoid adding a myriad of platforms and data silos to coordinate these additional channels?  As manpower assets continue to dwindle at most firms, outsourcing is the only choice for many.  This opens a huge window of opportunity for agencies and commercial printers regardless of the media mix.

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