Using Purls with Email
Tuesday, May 10th at 1:00pm EST, Presented by VDP Web®
Discover the best tips and techniques for combining personalized URLs with email marketing. See how both HP and United Health Care market cross channel to both build brand and generate leads. Join JFM, GAP Marketing, and Sexton Printing in this critical session on marketing communications effectiveness.
To register, please visit http://pande.vdpconcepts.com
Who will benefit from this session?
• Commercial printer management teams
• Agency management teams
• Agency account executives
• Printer sales teams
• Fulfillment and Operations personnel
• In house marketing teams
• MSP consultants and advisors
This session will explore:
• Development of email marketing lists
• CAN SPAM consideration
• Brand protection from rented “opt-in” lists
• Sales challenges in variable data cross media, including email as part of the project
• Practical fulfillment lessons learned
This informal discussion will feature real life samples and Q & A with experienced industry executives.
George Culbertson: Principal, GAP Marketing Group
GAP helps clients evolve into highly efficient, differentiated and valued companies by taking marketing effectiveness to the next level. We understand your challenges and how to solve them using leading edge practices.
James Michelson: Principal, JFM Concepts
JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improving return on investment (ROI).
Jeff Stoks: Vice President of IT, Sexton Printing
For nearly 60 years, Sexton Printing has been dedicated to providing the most advanced print solutions available. The key to our success? A three-tiered focus on Integrity, Service and Innovation. We’re up-to-date with the most advanced technologies in design and print, so your product will never lack for efficiency or style.
Can’t make the date? This program will also be repeated on: Tuesday, June 17th at 1:00pm EST