Mercedes Marketing Blunders Continue Faster than an AMG
Twitter, Facebook, and LinkedIn oh my!

Email Spend Predictions for 2010-2014

The DMA had a webinar where the presenter spoke about the following graph from Forrester Research.

Email spend
 
As marketers increase the amount of email in their marketing mix or as part of an ongoing cross media marketing strategy, they should keep the following three points in mind.

Avoid data silos
Email can be a great tool, but don’t create a separate program to manage.  There are plenty of SaaS solutions for any task, but pick one that minimizes production time.

Acquire good data
It is tempting to send commercial emails to everyone in your CRM or client lists.  Don’t. Ever. Not once!  The number of spam complaints, bounces, and ill will you generate will overcome the gains.  Trust us. Instead, provide opt-in mechanism on every touch you make and build the list over time.

Coordinate Content
Avoid creating multiple sets of content for various channels.  It becomes too darn hard to manage it all.

Comments

Winsock LSP

Wow that's nice!! It's getting higher and higher!!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)