Enhanced QR Code Generation Available in VDP Web
November 17, 2010
JFM Concepts has just announced additional QR Code functionality to further enhance its industry leading VDP Web® cross media marketing suite. The creation and implementation of QR Codes, with a seamless integration into reporting, allows immediate and easy coordination of Personalized URLs (PURLs), SMS-Text, Unique 800#s, static landing pages and more. A complete integration of response mechanisms avoids data silos and fragmented work environments that isolate data and complicate coordination.
According to John Fager, JFM Concepts’s Chief Technology Officer, “The new print-ready QR Code functionality in VDP Web allows one-click generation of an infinite number of QR images that are automatically tied into reporting without the need for an additional platform. The export database is formatted for easy implementation to any print driver.”
Since 2004, JFM Concepts (http://www.jfmconcepts.com) has developed and executed national cross media marketing strategies for direct clients, traditional agencies and commercial printers. Campaigns include broadcast and print media, direct mail, SMS-text, email, PURLs (personal URLs) and variable data landing pages with surveys and opt-ins.