2011 Cross Media Marketing Outlook Webinar
New Cross Media Book from Schooner Press

CEO Summit Pre-Event Webinar

PSDA Members Collaborate on Cross Media Campaign

Presented by James Michelson, Principal, JFM Concepts; and Phil Sperling, CFO, Printco Inc.
A CEO Summit Pre-Event Webinar
Thursday, Jan. 27 at 2:00 pm EST / 1:00 pm CST / 11:00 am PST

Rapid changes in technology and end-user awareness among print and marketing buyers require increasing responsiveness and greater collaboration among companies to fulfill complex projects that include multiple media channels. Executives in both the board room and the front office are demanding that return on investment be documented for all expenditures. There also is increasing pressure to move budget to nontraditional media. Learn how to use these trends to grow revenue and use the web to drive ink on paper.

It takes more than a software package and enthusiasm to sell and successfully execute a cross-media marketing campaign. During this one-hour webinar, speakers will begin to discuss specific tactics to win cross-media business and methods to improve success rates as well as how to leverage the distributor model to your advantage. The discussion will continue in-depth at PSDA’s CEO Summit, February 9–11 in New Orleans.

Registration Fee

CEO Summit registrants Complimentary
PSDA members who have not registered for CEO Summit $39
Nonmembers $79

Register here.

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)