Previous month:
December 2010
Next month:
February 2011

January 2011

CEO Summit Pre-Event Webinar

PSDA Members Collaborate on Cross Media Campaign

Presented by James Michelson, Principal, JFM Concepts; and Phil Sperling, CFO, Printco Inc.
A CEO Summit Pre-Event Webinar
Thursday, Jan. 27 at 2:00 pm EST / 1:00 pm CST / 11:00 am PST

Rapid changes in technology and end-user awareness among print and marketing buyers require increasing responsiveness and greater collaboration among companies to fulfill complex projects that include multiple media channels. Executives in both the board room and the front office are demanding that return on investment be documented for all expenditures. There also is increasing pressure to move budget to nontraditional media. Learn how to use these trends to grow revenue and use the web to drive ink on paper.

It takes more than a software package and enthusiasm to sell and successfully execute a cross-media marketing campaign. During this one-hour webinar, speakers will begin to discuss specific tactics to win cross-media business and methods to improve success rates as well as how to leverage the distributor model to your advantage. The discussion will continue in-depth at PSDA’s CEO Summit, February 9–11 in New Orleans.

Registration Fee

CEO Summit registrants Complimentary
PSDA members who have not registered for CEO Summit $39
Nonmembers $79

Register here.

2011 Cross Media Marketing Outlook Webinar

JFM Concepts, the industry leader in cross media marketing, is pleased to announce the next session in the firm’s  popular webinar series.  Join James Michelson and John Fager of JFM Concepts for this free educational webinar.  Discover lessons learned in 2010, the trends for the upcoming year, and benchmarks you can use to develop your own strategies throughout 2011. The last session for this topic is Thursday, January 13th at 1:00 pm EST.

Please visit to register.

James Michelson and VDP Web present PODi Webinar on Cross Media

VDP Web® is proud to announce a new session at the 2011 PODi AppFoprum  featuring James Michelson from JFM Concepts.  James Michelson’s presentation will feature successful cross channel marketing campaigns that were launched on tight client budgets from industry leading commercial printers. These campaigns incorporate direct mail, email, and other channels for events, lead generation, and direct sales.  Additionally, coordination with social media and other direct sales efforts will be included as part of the overall marketing strategy.

Key Takeaways include practical ways to ease clients into cross-media by leveraging their existing efforts, how to design effective cross-media campaigns using all the latest channels, how adding tracking and accountability to your programs can make all the difference, and the value of 'closing the loop' on real world integrated campaigns.