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March 2011

James Michelson of VDP Web nominated for 2011 Entrepreneur of the Year

JFM Concepts is proud to announce that Principal and Managing Member James Michelson has been nominated for the 2011 Ernst & Young Entrepreneur of the Year Award. JFM Concepts is pleased to have had a team member nominated for this award. James Michelson was pleasantly surprised when the nomination came in the mail. “It is always rewarding to be recognized and to know that the efforts you make on a daily basis are being noted both in the community and worldwide.“

For over two decades, more than 8,000 entrepreneurial leaders in business have been recognized for their business leadership efforts. The vision, a celebration of the most influential and innovative community of entrepreneurs, now spans more than 140 cities and 50 countries worldwide and the US Program has grown from one awards program to 26 regional programs. Entrepreneurial leaders and visionaries not only create and build market-leading businesses, they also help take business excellence to new heights, change the face of industries, create jobs and contribute to the vibrancy of communities.

New Email Validation Software from VDP Web

JFM Concepts is proud to announce the immediate availability of a new standalone Email Validation Software Module as part of the VDP Complete marketing system.  In response to client requirements for more cost effective and accurate email marketing, the programmers at JFM Concepts have developed a process that uses HELO via telnet to contact mail servers based on a list of email addresses to generate a “Pass or Fail” flag for email. 

This program simply reads and outputs responses from reported mail servers to give a general idea of the quality of the email list. The information in the response column can be instructive in resolving errors.  A qualified data analyst can query the responses and help to make appropriate determinations about which emails should be expunged from a list, thereby reducing negative statistics monitored by the various email service providers.

The software increases the chances for multiple concurrent connections to the same mail servers and improved response.  The software is designed to sort through many of the idiosyncrasies of email servers.  Often multiple runs will return failures when a record received a pass just moments before or vice versa.  The program will run the same list multiple times in order to more accurately assess the validity of email addresses increase the number of “Pass” flags. The following data is an actual sample of multiple run results.

Hard bounce 

Hard bounce 2 

The overall results are cleaners data, better response metrics, and improved standing with email marketing service providers.

The Audience Has Spoken! An exclusive webinar from VDP Web, ExactTarget and CoTweet

The Best Research Insights from Subscribers, Fans, & Followers

March 15, 2011 2pm EDT

Companies spend a lot of time and money encouraging consumers to become SUBSCRIBERS, FANS, & FOLLOWERS - but the marketing relationships you build through email, Facebook & Twitter are more complicated than you might think.

This webinar is your chance to learn:

  • How and why consumers engage-and disengage-with brands online
  • Strategies for maximizing the unique strengths of Email, Facebook, and Twitter
  • The classic mistakes marketers make with Email, Facebook, and Twitter
  • PLUS - exclusive, unreleased infographics from our latest SUBSCRIBERS, FANS & FOLLOWERS consumer survey

The SUBSCRIBERS, FANS, & FOLLOWERS research series is a groundbreaking body of work that sets aside theories, assumptions, and widely-held beliefs to find out the truth about how consumers engage-and disengage-with brands across Email, Facebook, and Twitter.

Find out what your SUBSCRIBERS, FANS, & FOLLOWERS really think -  click the banner to register now!



Be Careful What You Wish For: SEM Marketing

By Joshua Driver

Recently, an article came across my email from the New York Times discussing a recent blunder JCPenny made with hiring a Search Engine Marketing (SEM) provider to create better natural search results for the firm. 

This service linked keywords across numerous websites that were not associated with consumer goods websites, (imagine those “spammy” sites with little to no content).   While this did increase internet traffic to their site, Google views this type of “Black Hat” marketing as negative.  Naturalized search is based on like-sites linking towards your corporate webpage.  The Google algorithms value the links as a recommendation, and places the target site higher in naturalized search.  JCPenny’s agency used hundreds of links, but not from websites with relevant content .  Google reviewed this issue and ultimately placed JCPenny at the bottom of many search results. 

In light of this situation, we believe it is important to keep part of your digital marketing budget allocated towards SEO.  Marketers need to make sure that the brand is also being delivered across other direct channels as well to guarantee consumers are finding you first.

To read the full article at the New York Times, visit: