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PSDA Interviews James Michelson of VDP Web

Live! In-Depth Cross Media Campaign Training Tuesday May 17th in Chicago by VDP Web

Join James Michelson for an in-depth Education Workshop from 1:00 to 5:00 PM on Tuesday May 17th at the 2011 PSDA Print Solutions Expo which will develop a comprehensive cross media marketing campaign from initial concept through development, design, fulfillment, follow up and analysis. Although focused on direct marketing and print, the campaigns featured will tie into all parts of the media mix, including channels not usually associated with commercial print. These channels will include social media, static advertising in magazines and newspapers, web advertising, billboards, and even broadcast. Using actual campaigns and results from multiple projects as a basis, including recent efforts of the PSDA, this presentation will cover the following:

  • Development of marketing strategy and media mix
  • Use and coordination of multiple channels
  • Data analysis and prospect selection
  • Proven design and messaging strategies
  • The latest technologies including PURLs, QR Codes, Email, Mobile, the web and more
  • Data collection and basic campaign analysis
  • Follow up and closing the sale

Delivered in a highly interactive workshop format, participants will dive deep into cross-media marketing programs that work for self-promotion and can be used to support clients and generate new streams of revenue.


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