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GWmagazine Features Cross Media Marketing 101

July 13, 2011
Posted by JFM Concepts at 10:52 AM

The George Washington University Spring 2011 GWmagazine featured James D. Michelson’s (BA 1992) book Cross Media Marketing 101: The concise Guide to Surviving in the C-Suite from Schooner Press in the Alumni Bookshelf both online and in print.

The book is available online at Barnes and Noble, Amazon, or by clicking here direct from the publisher.  See inside the book, including the table of contents and select pages at Amazon or at the link above.


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That's neat. Any idea how well the book is doing? It looks like I might have to give it a read through to decide for myself.

Informative post. I read this book deeply. I understand it's concept regarding media marketing. It's really beneficial for media marketing.

Nice post shared by you here. This is one of the best blogs I have ever read. Thanks for this fascinating post and attractive section of content.

I like to read this post very much. It's all about marketing, I love cross media marketing. This job is really wonderful.

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Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

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