Previous month:
July 2011
Next month:
September 2011

August 2011

2011 Connections Presentation

JFM Concepts, the makers of VDP Web, is proud to announce that principal and founder James Michelson will be speaking at the Exact Target 2011 Connections conference in Indianapolis.  The session is titled “Email + Direct Mail: Response Rates on Steroids?”  Reports of "direct mail deaths" have been greatly exaggerated.  In fact, when used in combination with email, direct mail can lift response to new heights.

Connections 2011 is the world’s largest interactive marketing conference with more than 3,000 global marketers attending the three-day event Sept. 13-15. Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

If you cannot make the event, please contact us to obtain a copy.

Cover sheet 

To obtain a copy, contact us!

 


Offer cross media to sell more print

According to InfoTrends, “PSPs offering cross-media marketing services report a 13.7 % increase in digital print volume” from their report titled The Evolution of the Cross-Media Marketing Service Provider. Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes.”

In order to make this possible, the report suggests that “There is a strong need for education across the board. Vendors must provide educational programs and tools for customers at various levels aimed at the business and operational sides of an organization.”

Business-growth-chart