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March 2012

PSDA's 2012 Print Solutions Conference & Expo Registration Now Open

Registration is now live for the 2012 Print Solutions Conference & Expo taking place June 4 - 6 at the Baltimore Convention Center. Attend and benefit from PSDA's powerful community of distributors,
trade printers and suppliers. You'll leave the conference better informed of emerging trends and with new connections among suppliers, partners and peers.

James Michelson, author of Cross Media Marketing 101: The concise guide to surviving in the C-suite, will be presenting on cross media marketing and the staff from VDP Web will be on hand.

James Michelson on PIASC Choose Print Video Segment

JFM Concepts, the maker of VDP Web, is proud to announce that James Michelson has been featured in a video interview during the PODI AppForum by a project of the Printing Industries Association, Inc. of Southern California (PIASC).   The featured segment is entitled “Print is…A Team Player” and can be seen in its entirety here.


More information of the topic can be found in James’s book, Cross Media Marketing 101: The concise guide to surviving in the C-suite published this year by Schooner Press. It is available online at and other retailers or at

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

VDP Web Announces Cross Media Marketing 101 Webinar

JFM Concepts, the maker of VDP Web, is proud to announce the Cross Media Marketing 101 for 2012 webinar.  Learn the ropes of cross media with this informative webinar that details what cross media marketing is and ways you can enhance current efforts without breaking the bank.

The webinar will be held March 8th at 4:00 eastern Time.  Register at

VDP Web Announces New Colorado Hire

JFM Concepts, the makers of VDP Web, is proud to announce that Brenda Eichelberger has joined the VDP Web Boulder, CO office as a Web Production Manager.  Brenda comes to VDP Web with seventeen years of experience as a software engineer an web developer.  She has worked for Qwest / US West and several boutique web development firms.  Her expertise includes web development using HTML, CSS, PHP, Javascript, Wordpress, Dreamweaver, Photoshop, Bronto, and Tortoise SVN.  She is also an expert in Adobe’s Creative Suite.

Brenda is a graduate of the Colorado State University and enjoys the outdoors, hiking, biking, skiing, dancing, making jewelry and spending time with her teenage son and cocker spaniel.

Brenda Photo

Please joing us in giving Brenda a hearty "Welcome Aboard!"