« July 2013 | Main | October 2013 »

3 posts from September 2013

Great Social Media Infographic - Perfect Posts

September 19, 2013
Posted by JFM Concepts at 12:15 PM

This infographic has been making the rounds on the internet and I really found it to be a helpful summary.


Thanks to My Clever Agency for putting this together.

Easy to avoid email blunder

September 11, 2013
Posted by JFM Concepts at 8:38 AM

The following email arrived in my inbox today and reminds me of the juicy goofs that Heidi Tolliver-Negro frequently uncovers.


Lessons Learned:

  1. Proof on a small mail list before you send and have someone else check it over.  It’s too easy to miss details as the brain often sees what it expects to see, not what is actually there
  2. Use an email client like VDP Web® that allows you to preview your contents as it will go out, so that errors like this one in the merge field are glaringly obvious

On an editorial note, it still amazes me how many firms send spam.  Even if they are not based in the United States and are not subject to the CAN  SPAM Act of 2003, American marketers will get annoyed if you ignore these rules, and that can’t be good for business.

Print 13 / Spectrum 13 Next Week in Chicago!

September 04, 2013
Posted by JFM Concepts at 11:29 AM

After an explosive debut at GRAPHEXPO 12, The Printerverse returns as a Show Floor Feature for PRINT13.  In addition to his keynote at the concurrent Spectrum 13 conference, James Michelson of VDP Web will be on the show floor as part of the Industry Pro’s Panel for a spirited free for all of questions and answers.  Anything goes so come and ask all the tough questions.

A 2800 sq foot space in BOOTH 5440 will once again be an educational and networking zone for printers, integrated marketers, print and digital producers, print and media buyers, designers, creatives, agencies—and everyone interested in today’s evolution of print and marketing. It will feature a variety of ways to interact with print, including some the latest innovative technologies and applications, and serve as the social media hub for the show.

Thousands of attendees joined us last year, and Printerverse buzz brought us visits from industry legends such as Benny Landa, Jeffrey Hayzlett, James Michelson, Frank Romano, and every major print and media organization. Quite simply, there is nothing comparable to our space at the show.

Free PURL Trial Marketing Software

About Us

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Web® PURL and cross media marketing platform. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs for commercial printers, marketing departments and agencies of all sizes.

Cross Media 101 Book

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now

QR Code Example