The following email arrived in my inbox today and reminds me of the juicy goofs that Heidi Tolliver-Negro frequently uncovers.
- Proof on a small mail list before you send and have someone else check it over. It’s too easy to miss details as the brain often sees what it expects to see, not what is actually there
- Use an email client like VDP Web® that allows you to preview your contents as it will go out, so that errors like this one in the merge field are glaringly obvious
On an editorial note, it still amazes me how many firms send spam. Even if they are not based in the United States and are not subject to the CAN SPAM Act of 2003, American marketers will get annoyed if you ignore these rules, and that can’t be good for business.